After the ‘success’ of the Pac-Man game that Google put on its home page – reports suggest surfers ‘wasted’ almost five million hours of work time playing the classic video game put on Google’s front page on 21 May to celebrate 30 years since the launch of Pac-Man in Japan – it appears Google are making a bigger investment into the gaming world.
TechCruch are reporting an investment by Google of between $100 million and $200 million in social gaming firm Zynga. The guys behind such social phenomena as Farmville and Mafia Wars have not confirmed Google’s involvement but they have been raising significant capital from interested investors in the past year and it appears ‘multiple sources’ are suggesting Google is one of these.
On the back of the PacMan success – still available via the Google site – and the fact that Google are looking to recruit a Product Manager Leader: Games in their California base, there may also be truth in the rumours that Google plan to launch their own Google Games site by the end of the year.
With social gaming hours increasing and offering a lucrative revenue stream there is certainly a business-case for Google to be moving into the arena.