Archive for June, 2011

Social Media Day…more than just Likes and Tweets

It is Social Media Day today across the world. That’s right Social Media Day, not Facebook Day, not Twitter Day but Social Media Day. Although you could be excused for thinking it was only all about Twitter and Facebook, as almost every one of the thousands of news stories, written and read across the world [...]

Does Google PLUS really add to our world?

It looks like Facebook. It’s blurb sounds like Facebook. If you got up close, it probably even smell’s like Facebook, but this is Google entering the social networking arena…again. A select band of people (were you one?) were this week invited into Google’s latest project – a social networking service called Google PLUS. Those selected [...]

What do .xxx domain names mean for you?

(Image: Flickr user SPakhrin under Creative Commons.) So, the world’s first adult domain name extension is finally here. In a saga that’s gone on longer than the wait for a white iPhone, US authorities finally cleared the way for the creation of .xxx domain names in March this year. Domains will initially become available in [...]

How to run a GEO social campaign on Foursquare

If 2006 was all about Facebook, and 2008 was the year of Twitter, then 2010 might reasonably be claimed by Foursquare and it’s not stopping in 2011. Social media with location check-ins is a popular activity amongst young, urban, liberal technologists – the so called Twitterati, the self same ‘twinfluencers’ who made Twitter popular. The [...]

Ooops, someone did it again!

We seem to report these slip-ups on a regular basis but this time Disney are the big corporate left with egg on their face after failing to automatically renew the domain name for their kid-focused social-media / entertainment site Club Penguin. With an estimated 12 million members and lots of media coverage sure to follow, [...]

What will those new gTLDs mean?

Rarely does the world’s media get excited over a domain name story but yesterday’s announcement that Internet Corporation for Assigned Names and Numbers (ICANN), the regulating body for international domain names, had voted to introducing new gTLDs (generic top level domains) in 2012, seemed to get plenty of coverage. That is probably because the new [...]

Nominet’s Internet Awards 2011 shortlist

We flagged up the closing date for nominations for the Nominet Internet Awards back in April so there’s no excuse if you didn’t get yours in. The shortlist has now been revealed in each of the five categories and as ever there is a diverse range of very worth nominees. The competition recognises organisations, groups [...]

Social media is nothing new

A blog today from the Harvard Business Review suggests that the art of brand building via social media was first mooted 50 years ago. David Aaker the author of Brand Relevance: Making Competitors Irrelevant reveals that Ernest Dichter, the father of motivation research, did a large study of word of mouth persuasion that was reported [...]

Ecommerce still growing

This month’s figures from the IMRG Capgemini e-Retail Sales Index reveal that online shopping just gets stronger and stronger. £5.3 billion was spent online during May according to the report which is a year-on-year increase of 18% and up 2% on an already impressive April. However, with economic times pinching it appears big money purchases, [...]