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I have had a very busy few weeks. Monday saw the launch of my new company, 3 Door Digital, a digital marketing agency that specialises in WordPress and Creative Content amongst other things. The company was formed through many hours of videoconferencing, most of it being done through Google+ Hangouts (you can read more about our launch here). Forming a company with 4 directors, 2 of which reside in the UK and the other 2 in Israel is a hard task but this made the process a lot smoother.

We chose Google+ as our choice of videoconferencing. In this post I will write about the features we used that can also help you with your business.

Starting a Google+ Hangout

That’s easy enough – simply go to https://plus.google.com/hangouts and click on “start hangout”:

This will open a new window. You can choose from quite a few options. The top option lets you choose people you want to hang out with. You can make it public for all to join (limited to 10 people at a time) or just invite fellow colleagues into a private hangout:

There is also another cool feature here – enabling hangouts on air. This option lets your hangout become a live feed within your YouTube channel (you will need to authorise the connection to your YouTube account). This feature is great if you want to, for example, have you and 2 other people broadcast a live videocast for everyone to see without the need for a Google+ account or the need to join the hangout itself. With this, unlimited people can tune in!

The Hangout Window

Once you’ve set up your hangout you will be welcomed with this screen as you wait for others to join:

Once someone has joined you will see the other person appear in the main window, as well as all the other people who join in. Say hello to Anna!

Once more people join the hangout they will appear alongside the bottom. Whoever is speaking (or outputting the most noise) will appear in the main area, swapping as people speak so that you don’t have to worry about finding which person is speaking. This can be changed by simply clicking one of the invitee thumbnails.

You can also mute yourself by audio or video should you need to.

Screensharing

Screensharing can be enabled by clicking the button within the top navigation menu of the hangout itself. You can select the specific window you want to share from a list. Once you do this your webcam will turn off and be replaced by the window you selected. Here Anna has shared the 123 Blog on her screen:

This feature was fantastic when we shared web design concepts, presentations and reports and other things that were inconvenient to share between a few people in real time.

Google Docs

This was amazing for us. Once we were really getting serious and working on how 2 companies would merge we needed to be able to, between the 4 of us, separately edit one spreadsheet without overlap or losing any data. This would have been an extremely hard task if done through any other means. Google Docs (which is currently turning into a product called “Google Drive”) has been around for a while but with the Google Docs functionality within the hangout itself (also in the top navigation menu) it made life a lot easier.

You can select a number of documents from within your Google Docs account which will appear in the left sidebar.  Once the documents were open it was output into the main window and all 4 of us could edit the document as we saw fit whilst all being able to chat to each other at the same time:

Here you will notice on the left (next to row 2) that there are 2 documents in the list and the spreadsheet is open with a text document underneath. All 4 of us edited the 2 documents in real time as we chatted to each other about what we were doing. This simplified so many things for us so that collaborative working such as this became a doddle, and we didn’t have to send each other annoying revisions of the same document.

One last thing – Google Effects

If you’ve been in the hangout for an hour or two you may want to make it a little more humourous. In this case, click the Google Effects button in the top navigation menu.

This feature is a fun addition to hangouts.  You can choose from a selection of different headgear, glass and facial hair. Once you add them they stick to your face! For me this is fantastic technology as the effects follow you as you move around. Here I am wearing some geeky specs and a Google headband while Anna tries on some devil horns for size:

Google hangouts have many options, and there are more you can use within Google Apps. Why not start a hangout now!

 

Alex Moss is the co-founder and technical director at 3 Door Digital, a company specialising in Digital Consultancy, WordPress Development and Creative Content Solutions. As well as this he is known for developing WordPress plugins.

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WordPress is one of the most well known blogging platforms. In recent years it has evolved so much that people like myself use it as the CMS of choice for all their websites. As well as this you can install a wide range of plugins, acting like extensions/add-ons to the WordPress platform, that can really help your site or blog in many ways. Here are 8 plugins I make sure I have on all WordPress sites:

1. WordPress SEO by Yoast

Joost de Valk is a genius when it comes to WordPress, and this plugin illustrates that. The WordPress SEO plugin helps you with many aspects of optimising your site including editing META data (page titles and descriptions), inserting breadcrumbs, enabling an XML sitemap to help search engines find all the pages you want indexed for people to find, and lets you add information within your RSS feed so that other sites don’t just steal your content and put it on their own site.

2. Google Analytics

Another plugin by Joost de Valk, which helps you connect your WordPress site to a Google Analytics account. If you are interested in analytical data this is a great plugin as it lets you segment data directly from the plugin settings page so you don’t have to learn code yourself!

3. W3 Total Cache

Google doesn’t like websites that take a long time to load. In fact, they actually use page load time as a factor on where to rank your site in their search results. This plugin helps this by using a number of methods to reduce page load time.

4. WP Smush.it

smush.it is a service owned by Yahoo! that lets you compress your images to the lowest filesize without reducing any quality whatsoever. Simple really! If you already have a bunch of images on your site that’s fine – there is an option to “bulk smush.it” which will go through each image already uploaded and compress them for you.

5. Facebook Comments

I developed this one :) This plugin inserts the Facebook Comments system into your site and places it above the native WordPress comments form. Once installed and configured you can then manage all comments within your Facebook account. I use this for a few reasons:

  1. There is less spam activity as you need to be logged into your Facebook, Yahoo!,  AOL or Hotmail account.
  2. The comments are now indexed by Google, which means they are more SEO friendly than they were a month ago
  3. When someone comments on a post or page, the comment can be posted to their Facebook profile. This adds a social aspect to your site as the comment will appear on their friends’ news feed with links back to your site

6. Twitter Feed

Another one I developed. This feed is a more SEO friendly way to output your latest tweets, search results, hashtags, mentions and favourites into your site. Using a simple shortcode is all you need to do to insert the feed and is highly configurable.

7. Gravity Forms

This last one isn’t free but I use it all the time and is, in my opinion, well worth the money. This plugin takes contact forms to a whole new level! This highly versatile plugin helps you insert forms of any kind into your site from a simple contact form and questionnaire to a fully fledged entry form to create new posts within your own site. Everything can be configured from what is asked, whether new questions should be asked based on what has been entered already, and your thank you message once the form has been completed.

8. Simple URLs

This plugin lets you manage outbound links and track them by clicks. So, for example, your blog site is at myblogname.com. Your link to somewhere you want to track outside of the site is abc.com. Instead of directly linking to abc.com you can make a Simple URL like myblogname.com/go/abc. This is good for a number of reasons. The main reason I use, is to use them for affiliate links. This way they are easier to give out to people, they’ll be tracked and you can keep them within your own domain and change where they link to at any time.

This article was written by Alex Moss, partner at Manchester SEO agency Pleer. He provides freelance SEO for all kinds of businesses as well as developing WordPress Plugins. You can find him on Linkedin or follow him on Twitter.
Follow @alexmoss

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