Owning and running a website requires a strategy – without strategy you can’t have direction and without direction you can’t have purpose and without purpose… well you get the idea. Having a strategy or a blueprint will give you a structure from which to build your online success using a simple formula. In last week’s [...]
Jed Wylie is the author of Make Your Website Sell and works for Morgan Wylie a web design and digital marketing agency in the Midlands.
Posts by Jed Wylie:
Whether you are building your website or growing an existing one having a strategy for success will help enormously. In fact you simply cannot expect to be successful without it. Why? Well, often website owners struggle and struggle is a very clear message. It’s the message that something is wrong. After years of working with [...]
Hopefully, you’ve already begun to put into action some if not all of the tips share in my earlier articles 2 Offline Techniques To Help You Make More Money Online and 2 (More) Offline Techniques To Help You Make More Money Online, you may already have begun to see some positive results too. Marketing can often be [...]
In last week’s blog I described two techniques for linking your offline marketing with your website. Connecting the two worlds together can create greater results than the sum of either of them independently. In other words by you can generate more sales and enquiries if your offline marketing references your website and vice versa. Let’s [...]
Many businesses see their website as separate from their main offline marketing. However, by failing to combine their online and offline marketing they lose out to the ‘sum of the parts’ equation where sometimes 1 + 1 can equal 3! It’s a little like having two horses but only using one at a time to [...]
For many websites getting someone to fill in their enquiry form is the ultimate goal because that counts as a lead you can follow up. So, think of your enquiry form as the last step in your website’s sales process. It’s a little like having done all the selling but now needing your visitor to [...]
Multimedia represents a huge opportunity to present our businesses with greater sophistication and clarity but too few websites use it effectively. Use it well and you will stand out.
Forget ‘wish’ & ‘hope’ as terms for a prosperous new year for you business. Be in control of your own fate and deal in concrete promises for your future
The closing of the year is traditionally a time to reflect on past successes (and possibly failures). It’s a time to pause and think and in doing so improve on the year’s past performance and plan for the next. So, whilst you’re in that recess between now and January I’d like you to take a [...]
Let’s start with a simple question… How many visitors does your website have each month? Now how many of those visitors become customers? If the answer is anything less than 100% then you can optimise your website. Optimisation means improving your website by making changes designed to increase your revenue either directly, through online sales, [...]