Archive for the ‘Featured’ Category
If certain articles in newspapers and rumours on Twitter are true, this should really be the last blog I write… but it won’t be. Blogging is not dead. Just as when blogging came along and gained success an people claimed newspapers and magazines were dead. Admittedly, amongst increased competition in a multi-platform environment readerships and [...]
Where do you want your business be in five years’ time? The more detail there is in your answer, the better your chances of achieving your goals. Developing and implementing a strategy will not only give you a stronger idea of what you want to achieve, it will also help you develop a roadmap for [...]
Have your landing pages got what it takes to turn visitors into customers? In the latest Swift Six video, I’ll guide you through the key elements of a highly-converting landing page.
With fantastic new generic Top-Level domains like .london, .tech, .ninja, .plumbing having been launched or being released soon, it may be time to change domain names
Being proactive rather than just reactive could be the difference between success and failure of your business.
Every decision you make has an impact on the things that follow. A sliding-door moment, a what-if, influence of fate… whatever you call it, making that decision, however small, could have far-reaching consequences, so it pays to make sure that the decision is made to the best of your ability. Acting on a hunch or [...]
Being seen as trustworthy is vital for any business website. In this short video I guide you through six elements every website must have in order to gain the trust of potential customers. You don’t need to be a tech guru to implement the advice and doing so will help ensure people get the right [...]
For any small business, one of the most critical decisions is choosing a domain name. For too long there were only a handful of Top-Level Domains like .com, .org and .net on offer for a small business, making this important decision even more stressful. As the internet has grown and more businesses and individuals have [...]
Think search engines rank sites higher just because they’re popular? Wrong. A site doesn’t rank higher just because it gets a lot of traffic. Search engines actually care more about trust and authority than popularity. But what does trust mean and how can you build it? It’s not easy to build trust online but there’s [...]
Social media is full of boasts about this number of followers and that number of followers, but the people that do best in social media are those not with the largest number of robotic or virtual followers, but those with the largest number of human and engaged followers. How do you engage human followers? By [...]