Archive for the ‘Guest Bloggers’ Category
The ‘wrong’ Guy, several sound effects and the Nicest Place on the Internet – a perfect Xmas selection for Iain Lee’s Magic of the Internet.
Delve in and wrap all that is good with the world wide web… and some that is not so good.
Let’s start with a simple question… How many visitors does your website have each month? Now how many of those visitors become customers? If the answer is anything less than 100% then you can optimise your website. Optimisation means improving your website by making changes designed to increase your revenue either directly, through online sales, [...]
This week I’m going to take a look at some offline marketing opportunities which can help support and grow your online performance.
Let’s begin with an obvious point which is that your web address needs to be absolutely everywhere;
Today’s profit fix is a call to arms to every business out there. It’s the battle cry in favour of looking after our existing customers. When done well this can be the cornerstone of a solid, secure and profitable business be it online or bricks and mortar.
Christmas is coming…no, stop that you Scrooges. I genuinely love it. Turkey, grandparents, Edmonds, farting, presents, someone dying on Eastenders, what more could you want from life? I tell you what I don’t want, and that’s wacky presents. Get me a book, get me some CD’s or even a jumper but for the love of [...]
Along with testimonials, guarantees are one of the most effective ways of increasing your conversion rate on your website. A guarantee in marketing language is known as a risk reversal. In other words, you are taking away the risk from your customer when they buy from you.
Testimonials are one of the most powerful things you can add to your website. They do a number of very important things. Firstly, they create a sense of confidence and credibility about what you do and secondly your visitor will feel more inclined to believe your claims.
On average only 15% of people buy based on the cheapest price they can find & only 5% buy on the most expensive. This leaves 80% who don’t buy on price.
Saying what you do is a huge sales opportunity (and an increasingly lost art). These days it’s not enough to say we are accountants or plumbers or an online clothes shop. At best it just scrapes by but it certainly doesn’t separate us from our competition. Remember people searching for your service have probably visited [...]
Computers are good and fun and the internet is a gift. Do you remember a few years ago when some vicar or bishop came out and said the internet was like God? That’s not the exact quote, and a quick Google (does anyone ever say ‘a quick Bing’) has been unable to locate [...]