It’s the nexxxt big thing and one of the biggest talking points in the hosting industry for years.

This week we launched our .xxx domain registration and with lots of debate but mixed with a fair degree of mis-understanding we thought we’d try and explain a bit more.

.XXX will clean up the internet, of that there is no doubt. The big players in the adult industry are behind the initiative and for them there are lots of benefits. The .XXX domain offers a new sign of professionalism that member of the adult industry are keen to get behind. All .XXX sites are vetted by McAfee for malware and other internet threats so users know the site is safe and can be trusted. Presenting your business as a trusted adult brand should increase customer confidence, resulting in more traffic and more paying customers. For those in the industry a .XXX domain a very wise investment. A kind of a seal of trust for adult sites and it is the only gTLD dedicated to the adult industry.

Protect your business too

Yet, it is not just adult industry organisations that should be interested and looking to secure xxx. domains. As with any new domain suffix, there will be many cybersquatters looking to piggyback the name of an established brand. Your name might not be easy to protect under intellectual property law but you can minimise the risk by registering your own name.xxx before anybody else does. Even if another registrant doesn’t intend to benefit from your reputation, can you afford for your ‘brand’ to be associated with adult content? If you secure the domain name yourself nobody else can use it. If you do have an existing Trademark in the name you can even use the Sunrise B procedure to block anyone from using a domain for a one-off, lifetime fee.

How do I get my .XXX domain?

As we’ve said .XXX is the biggest domain name launch for years, so we’re offering you a wide range of choices to ensure you have the best chance of securing your chosen domain name. Our pre-sales page explains more, but in all cases you can place your pre-order now and be sure to be at the front of the queue when applications open.

Are you exxxcited about .XXX? Can the internet use it as a way of better policing certain types of content.

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One Response

  • Alex

    The whole .XXX domain seems like such an outrageous money grabbing attempt. Basically just a way to easily get money from every single online brand just to protect themselves against someone abusing a .xxx variant of their name. Pretty shameless money grabbing move…

    April 19, 2012 at 5:25 pm