Airbus A380We’ve mentioned previously how important it is to keep an eye on the expiry dates of your domain names.

But in case you haven’t got the message yet, here’s a high-profile domain name expiry story to hammer home the point.

As reported by The Register, this time it was the turn of Emirates. The Dubai-based airline managed to let its domain name expire earlier this week. As a result, instead of being able to book seats on the enormous new Airbus A380, visitors to the company’s website saw a generic domain name parking page. Oops.

Once the error was noticed, it appears to have been corrected quite quickly. But it sounds like it took several hours for the site to reappear, probably because it takes time for domain name changes to propagate across the internet.

It’s rare for such a high-profile site to suffer in this way, and as a result I’m sure Emirates’ visitor numbers and online sales plummeted. And really, when renewing domains is dead easy, there aren’t many excuses for such a lapse.

Use auto-renew

It’s easy to avoid falling into this trap yourself. If you’re a 123-reg customer, you can set your account up so any domain names close to expiring get automatically renewed.

As long as we have an up-to-date payment method stored for your account (usually a credit or debit card), we’ll take payment automatically, and you’ll never have to worry about losing a domain.

Domains are set to auto-renew as standard. To make sure you have given us details of an up-to-date credit or debit card, do the following:

  1. Log in to your 123-reg control panel
  2. Scroll down and click Update credit card details
  3. Check the displayed details. If they’re not up-to-date, enter your new card details and click Store Card Details (we won’t take any money now).

It’s easy to cancel the auto-renew option too, if you want to let a domain expire. To see how, log in to the 123-reg support website.

(Photo: Phill MacKenzie)

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3 Responses

  • Jon

    This is actually rather funny. I understand it to be common practice to receive plenty of emails of warning before your domain expires… And you’d think a massive company like emirates would be well and truly on top of this wouldnt you?!

    August 2, 2008 at 8:32 pm
  • Chris

    Or rather, you would just expect the registrar to re-register it (like 1&1 does).

    99% of domains need to be registered, therefore this should be the defult.

    March 22, 2009 at 5:51 pm