An article in the US business magazine Bloomberg BusinessWeek suggests two of the world’s biggest brands don’t think new gTLD plans will affect them using their traditional .com. The article includes confirmation from representatives of Procter and Gamble and Hewlett Packard saying that they don’t plan to apply for new top level domain names.

That’s interesting especially since HP are are one of the companies known to have complained to ICANN that the new domain extensions won’t include two letter extensions which will remain reserved for country codes – obviously .hp would be a lot more appealing to them if it were available.

The article says none of the 21 companies out of the top 500 ranked by Standard and Poor have yet set down plans to apply for one of the new domains – applications for which open in January next year. The US$185,000 for each domain suffix appeared to be a barrier at the start for all but the top brands, but with top brands possibly even shying away it could make the existing .com extension even more valuable.

Are you considering applying for your own gTLD? Would you take preference over a brand that used its own domain over a generic one?

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