“The end of the dot-com world”? Two different views of new domain extensions Comment WordPress (1) Facebook () Google+ One Response Michael I think for many people the domain extension is already moot. Over the Christmas holidays I was at my parents and when I said things like “just go to pcworld.co.uk”, they clicked on their bookmark for google.co.uk, typed in “pcworld.co.uk” and clicked the search button (not even “I’m feeling lucky”), then chose the most likely link from the list Google gave them. Credit to them for knowing how to separate the wheat from the chaff in the search results but I’m surprised they seem to have an aversion to the address bar. In short, I don’t think your domain name or TLD really matters that much anymore, branding and SEO are much more important. At least for those who are computer-literate but not computer geeks. -Michael VA:F [1.9.22_1171]please wait...Rating: 0.0/5 (0 votes cast) January 26, 2009 at 10:18 pm Click here to cancel reply.