The latest figures from the IMRG Capgemini e-Retail Sales Index suggest that mobile technology and the desire simply to shop more online means even hotter days and more time outside didn’t stall the growth of e-commerce in April this year.
With the Royal Wedding, a bumper-pack of bank holidays and plenty of sunshine, there was plenty to keep UK shoppers happy and they responded by spending £5.2 billion online – up 19% on April 2010 and equivalent to £84 per person.
The hottest April since 1910 saw many parties and barbecues leading to alcohol sales seeing the most significant growth – 55% year-on-year. Clothes too with sales up 32% on 2010 and 8% on March 2011. Unsurprisingly, home and garden spends were also up 14% year-on-year and 11% month-on-month.
However, with the home-based fun came a decline in one sector. Travel saw an 8% drop from March and a lowly 1% increase in online sales compared to April last year.
Did you spend more online in April?