Only last week we warned about the problems of tweeting without fully thinking or checking what you were tweeting. Now today comes the story of a Fashion assistant of online retailer ASOS who posted a fairly innocent tweet – since deleted but viewable through archives at EquisiteTweets – that has set Twitter alight with even the police getting involved.

“Street style shooting in Oxford Circus for ASOS and Diet Coke. Let me know if you’re around!!” was the tweet from the account of Candice Bailey, Senior Fashion assistant at ASOS earlier today. Unfortunately a series of condensed re-tweets and misinterpretation led to some Twitter users calling the Metropolitan Police to deal with a suspected gunman rampage in the heart of London’s West End and sees “Oxford Circus” now trending on Twitter.

The timeline of tweets at EquisiteTweets shows how easily things can be taken out of context and blown out of all proportion.

Just remember Tweeting is easy, clearing up the mess might not be so easy.

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