So the Queen has her own Facebook page and it has rapidly picked up followers in its first couple of days – nearly 200,000 and rising. Yet many of the world’s leaders and monarchs have been using social media for much longer and have much more substantial followings – especially on Twitter.
There for example, US President Barack Obama has over 5.5 million followers! Over half of the heads of states and government that are set to meet this week in Seoul at the latest G20 meeting half have their own Twitter account – although it is highly unlikely many of these actually tweet personally, official aides most likely to be tasked with that.
One exception however, appears to be Russian President Dmitry Medvedev who it seems is rather shutter-happy with his camera phone and enjoys using TwitPic to keep followers up to date with where he’s been.
In Facebook terms, Australia’s first female Prime Minister, Julia Gillard is one of the most active and it appears, controlling her own account. In Twitter terms she is also one of the few politicians who actually follows people back. She retweets her party account quite often, but also replies to individuals and tells reveals mundane snippets such as what she’s having for lunch.
Do you think world leaders should be embracing social media or is it too informal?