Royal Mail’s recent price increase has left many small businesses fearing that their business may not survive this change. The cost of first class stamps have risen 30%, from 46p to 60p, and second class 38%, from 36p to 50p, a massive burden that many businesses, at least in the short term will have to absorb themselves.
Four in five small businesses in the UK believe this change will affect their business as well as the way they communicate with customers. Recent research conducted by Pitney Bowes revealed that small and medium enterprises (SMEs) are concerned that the postal rate increase will have such a negative impact that their business may not be able to recover afterwards. These are businesses that were relying on Royal Mail to send out correspondence and orders to their customers.
Cut costs with electronic mail
The change in postal rates is actually forcing businesses to look for alternative methods to communicate with their customers. Sure, you cannot download a shirt or a bike, but you can try cutting costs by switching to electronic email to keep in touch with customers and send them special offers.
With email, it’s so much easier and a lot cheaper to send e-cards, bills or marketing material. Take our professional email hosting service for instance. You can create your email address personalised to your domain, such as firstname.lastname@example.org, and you can access it anywhere, anytime you want.
With email hosting, you will be able to manage all your emails, calendars and contacts from a single location. Also, you can communicate easier and faster with your customers and ensure your messages get to their inbox and are not lost along the way.
How are you planning to cut costs?