I’ll be honest, I wasn’t expecting to get ranked that high in such a short space of time (123-reg is #1 and WebFusion is #2). It’s worth noting that there aren’t any commercial rivals for this search term so both 123-reg’s and WebFusion’s page rank will have helped a lot. 123-reg has a PR of 7 and webFusion 6, which explains why 123-reg is ranked higher
Although this is a really basic test, hopefully it helps to show the importance of each of these basic and controllable web page elements:
- Title tag
- Page URL
- Body text
- PageRank (Number/ quality of links)
- Anchor text
For search terms related to your site it will be very (very) rare to get such dramtic effects so quickly, especially if you are competing with large sites or for a popular search term(e.g. “Shopping U.K”), but by ensuring you have researched and planned all the elements above, you will see your site ranked a lot higher than if you only spend a couple of minutes on them or ignore them altogether.
To research the most popluar keywords and the variations people use surrounding it, the most commonly used tool is http://inventory.overture.com. If you have a Google AdWords, Yahoo Sponsored Search or MSN adCenter account, they also offer keyword list generator tools.
(Why “Monkey shine on tree”? No idea!)