If content is King, then we can say that SEO is Queen (most of the times, a drama Queen). Everyone knows that article optimisation as well as creating fresh and engaging content can help you not only build a loyal following but also attract links.
This article is a short ‘Wordpress SEO for articles’ guide that you can use for article optimisation. So, make sure to bookmark it so you can easily access it whenever you need to write a search-engine- friendly post for your blog. It will explain how to optimise articles in order to achieve a better search engine visibility and get more organic traffic to your site. How do I know this? Because WordPress SEO works for us.
SEO for WordPress blogs
To make it easier for you to understand how WordPress SEO works, I’ve chosen a random post from our 123-reg blog so I can describe the exact steps to simple article optimisation.
Add a title for your post
The first step to optimise articles is by setting a correct title. Usually, the title of your post will be used to create the URL so here are three main things you need to consider:
- Use your main keyword in the title
- Try to place the main keyword at the beginning of the title.
- Keep it as short as possible.
Double check the URL
If you’re using special characters in your title (like apostrophes, quotes or pound signs) check out the URL to ensure these characters don’t appear inside the URL. If they do, then use the EDIT button and remove anything extra aside from words, numbers and hyphens used for separating words. A shorter title means a shorter URL which can only help because long URLs are never fully displayed in search engines’ result pages.
Optimise articles for specific keywords
When it comes to WordPress SEO for articles, you want to make sure your post turns up in search engines’ result pages for certain terms. Thus, I recommend you employ your main keyword a minimum of three times throughout the copy as it will help that word(s) to be perceived as a keyword.
- Don’t use it in consecutive sentences;
- Don’t use it too often as it will fall into keyword stuffing. While correct SEO for articles is important, making your posts informative, useful and attractive should be your main focus. You want your readers to read and enjoy the articles you write so that they become loyal readers.
- SEO for articles also means using synonyms and variations of your keyword across the post and not the same keyword over and over again.
You also need to pay attention to the website addresses that you include in your post as these are also contribute to the correct SEO for articles on your site. When adding an URL into your post, check it to ensure it’s functional, is not redirected and doesn’t open a 404 page and…
- ALWAYS start URLs with HTTP://
- Use descriptive anchor texts, even if these are long.
- Avoid “click here” anchors in favour of “Visit our Website Builder page”, for example.
The descriptions you give to the images included in your post are also important part to WordPress SEO. When adding images to your post, make sure you add an ALT tag. Just go to HTML editing and in the <img> tag you will see alt=””. Wordpress adds it automatically without assigning it a value. Add a short description between the quotation marks that best describes the image you used to help with SEO for articles.
SEO for articles 101
When it comes to SEO for WordPress blogs, there are a few things you must keep in mind when adding the meta title and meta description for your post:
1. Meta TITLE
- The maximum length for SEO for articles should be 68 characters, including spaces.
- WordPress can automatically add your brand name at the end of every title if you want it to. So, if you choose this feature, then keep in mind that the name will add up to the total number of characters in the meta title.
- Make sure your title isn’t too long. I recommend a maximum of 68 characters including your brand’s name and character spaces.
- Use your main keyword at the beginning.
2. Meta DESCRIPTION
- Maximum length should be 154 characters, including spaces.
- You can use the first paragraph if it contains the main keyword and doesn’t go over 154 characters.
- You can write your own in which case you should use the main keyword to ensure correct SEO for articles.
3. Meta Keywords
Find out which search engines sends your most traffic to decide if meta keywords are really necessary. If most visitors come from Google, then you can leave the Meta Keywords box blank as Google ignores the meta keyword tag included in the article optimisation. Other search engines like Yahoo and Bing still give the tag some value.
As you can see, SEO for WordPress blogs can be a child’s play if you can spare five minutes for every post you publish. And you definitely should because WordPress SEO can help you get more traffic to your site and also increase your site’s rankings.
Are you using WordPress SEO to optimise your blog posts? In your experience, has SEO for articles helped you get more traffic to your blog/ site?