Top 6 Google Organic Ranking Factors 2013 Comment WordPress (3) Facebook () Google+ 3 Responses Amy Smith Great post- thanks for sharing! I love how you brought up how important good content is. It’s so frustrating seeing poorly written/clearly spun/duplicate content online. Original and well written content is honestly so invaluable in the SEO world! VA:F [1.9.22_1171]please wait...Rating: 3.0/5 (1 vote cast) July 29, 2013 at 6:19 pm Ammon Johns A large number of SEOs disagree over how much of a factor social media plays, and even more disagree over how or why any effect exists. A large number of social networking and social media sites have severe restrictions on what Google can spider and index. Unless Google is given special access, or applies special rules exclusive to such sites, the actual links, mentions, etc simply cannot be counted by a search spider. Don’t believe everything you read. However, what Google is counting is actual interactions with the sites, and also the occassions where people search for a domain-name exactly. These are much of the reason why Brands are doing so well, often in spite of the metrics people have published. For many years, Google gained user-data on what sites and pages people visited, how often, and for how long, through their toolbar. The toolbar *has* to report each URL visited in order to gain data such as PageRank score, etc, to display in that toolbar. However, Google came up with a MUCH better tool to gain actual usage data – the Google Chrome Browser. People visiting and using your site are often reporting their usage directly to Google. Real data, not links, faked likes, fake press releases. Much of the reason social media can be counting in search rankings is actually due to the real users of social media, interacting with your links, likes, and site. However, one part of this article is absolutely and fundamentally wrong. You wrote “on-page elements are not among the factors that can help your web page rank higher” which is entirely false. On-page SEO is still the foundation of everything. It is step one. A site without valid on-page markup, good use of keywords in headings, etc, and more than that, correct use of the HTTP protocol with regards to 404 errors, 301 redirects, etc is missing a lot of the ranking factors, and is entirely reliant on off-page SEO to attempt to balance the lack. On-page factors are an absolute ranking factor. More than that, incorrect 404 errors (it is a very common mistake in some content management systems to have a 302 redirect to a 404 error *page* with no 404 HTTP header sent) can completely ruin *any* other SEO efforts. Google apply a safety limit on indexing any site that can’t give a 404 error, reducing the indexing speed, and forcing large sites to remain only partially indexed. A 302 for incorrect URLs opens the door to negative SEO by allowing competitors to spam hundreds of broken links that will each tell Google the URL is valid, and serve exactly the same duplicate content. VA:D [1.9.22_1171]Rating: 4.0/5 (1 vote cast) July 30, 2013 at 9:01 am Rich Palmer I didn’t know keyword domains and keyword links have lost relevance, I always try and get them in where I can. It seems since the Penguin update quality content is king this should make the web a better place. Thanks for the article VA:F [1.9.22_1171]please wait...Rating: 0.0/5 (0 votes cast) July 30, 2013 at 11:18 am Click here to cancel reply.