When is a meta description not a meta description? Comment WordPress (1) Facebook () Google+ One Response Rich While this shows us that the meta description tag isn’t always displayed for certain search queries, it doesn’t dig into the SEO value of the meta description. Which, my personal thoughts are they hold negligible value – they’re for aesthetics purposes only, at least in major search engines like Google & Bing. They’re potentially helpful for meta search engines and some smaller searches, but they’re mostly for display. That said, this doesn’t mean that they won’t help improve the CTR for searches where they’re displayed. I’d imagine that if the description’s wording caught the eye of the right searcher at the right time, it might get some clickthroughs from the SERPs that might not have happened based on the page title alone. VA:F [1.9.22_1171]please wait...Rating: 1.0/5 (1 vote cast) May 10, 2013 at 5:31 pm Click here to cancel reply.