Why SEO words also means pictures
The importance of labelling your images correctly for SEO purposes
Image: digitalart / FreeDigitalPhotos.net
We publish articles on blogs to build authority and find search engine delight. We spend lots of time researching to come up with fresh content and we try to make the most out of every piece we publish. But being a writer nowadays doesn’t refer to just writing a piece and hitting the publish button. If you want your post to be found, you need to optimise it before it goes on the web. And when I say optimisation I don’t mean just content. I mean titles, URLs, tags and, yes (!), images.
You have no idea how many images there are on the web labeled as IMG. It’s such a shame, especially since most blogging platforms make it so easy to label photos. There are millions of beautiful photos out there that no one’s going to see just because they weren’t labeled properly. Who do you think is searching for doimg14576.jgp on Google images? No one, you can be sure of that.
Google can’t see your images but it can most definitely read their descriptions. If you have no description, it’s like your image doesn’t exist. Think about it. Images take valuable space on your site, in your posts, and you’re wasting it, when you should be taking advantage.
It’s so easy to optimise images that you just have no reason not to do it. Set a unique title, an ALT text and a description with relevant keywords for every image you include in your article so that search engines know what they’re “looking” at. This will help you get some extra traffic when people are searching for images using certain keywords.
We are extremely visual. When a user is searching for restaurants, hotels or any service or product for that matter, he’s interested in a written review, but he’s even more interested in seeing pictures because seeing is believing. Don’t lose a great opportunity to get some more traffic on your site when it’s so easy to optimise your images. Make this a priority, not an afterthought.
Do you optimise your images? Let us know via your comment below.
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On August 30th, 2011 at 4:39 pm
[...] How to label your images Every element on your website matters, and images are no exception. Labelling them accurately makes your images more likely to show up in image search tools like Google Images – and that means you’ll get more visitors to your website. Read about labelling images for SEO > [...]