There’s no such thing as too many links
When starting with a new website, many people that are SEO and link building newbies try to get as many backlinks as they possibly can, and from all sources. If Google happens to penalize them (and this is already happening with the recent Google updates), it’s not because they received too many links for their websites, but because the links were coming from “bad” sites and weren’t in any way related to the content on their sites.
This is the most common mistake – having no direction when it comes to building backlinks. Make no mistake about it, Google can determine when links are automated and come from non-related sites. That’s why quality backlinks should always be the goal when planning your SEO strategy.
When building backlinks, the important thing to remember is that you want quality links directing to your site, and links that are relevant for your site. That’s why buying backlinks is a waste of your money and will never work.
Paying for automated software to get thousands of backlinks is a bad idea because you never know what type of sites will link back to your site. It’s possible to get links back from sites that are not seen well by Google and these might hurt your site on the long run.
Link farms, adult sites and irrelevant niches are just a few of the type of “bad” links that can hurt your site. If you use automated software to get many backlinks and fast, Google can see them as artificially generated and set them as invalid, and there’s no gain in that. You’ll not only be losing money, but also risk being penalised by Google. Keep in mind that buying (or selling) links is against Google Webmasters Guidelines.
Quality, not quantity
It’s not the number of backlinks that triggers Google to penalise you, but their relevance to your site. Your backlinks should grow organically so focus on gaining links from sites that are relevant, as well as of quality. If you can avoid getting backlinks from “bad” sites, there’s really no limit to the number of backlinks you can obtain. Remember, link building is about quality, not quantity!