This is one of the most frequently asked questions in SEO. Unfortunately, there is no exact time frame as there are many factors that determine how long it takes for an implemented SEO strategy to be effective.

SEO should be a long term strategy, but few companies understand this and expect immediate, if not instant results. SEO campaigns take time and money as well, but if done right, these can bring amazing results. If you really need to know a time frame, usually it can take up to 18 months for an SEO campaign for a new domain to get results.

So, don’t expect overnight success because that’s impossible, and those who promise you the moon will only end up hurting your site. Usually the consultants and agencies that assure you your site will rank #1 for a keyword in a very short time frame are tricking the system. This won’t take long for major search engines to discover and it can damage your site and, more importantly, your brand in the long run. All the time and money you will have invested will have been for nothing.

What factors to consider

To determine how long it may take to see results, there are some factors to consider, such as the time and money you are investing, the competition and SEO specific-factors like link building and search engine indexing.

Indexing - If you have a brand new website, it may take a few weeks for search engines to find it and index it. To help the process, publish fresh content as often as you can as this can speed up the indexing process.

Link building – There is really no time frame for link building. This should be an ongoing process where you focus on building a steady and natural number of links.

Competition – If the market is extremely competitive, it may take longer to get results. That’s why we recommend optimising for long tail keywords that are more specific to your products and services. This will help you gain rankings much faster than if you would target general keywords where the competition is fierce.

Time and money – As in most cases, the more you invest, the better the return of investment. This is especially important for new sites that have a lot of competition from older sites with authority.

When it comes to SEO campaigns, you should be prepared to invest time and money and, if everything’s done by the book, you will get great results, you just have to patient.

How long before you started getting results from your SEO campaign?

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  • Meriva

    I agree – avoid all the promises of guaranteed Google placements – no one can guarantee it, not even Google themselves!

    Make sure you have good, in fact, very good original content and you should attract natural links. These natural links are way better than what most SEO companies can get you.

    You’ll soon find yourself moving up the results.

    June 12, 2012 at 1:20 pm