While all the attention from last week’s Facebook announcements has been on the adoption of timeline for Business Pages – have you seen our new look page? – the biggest impacting tweak appears to have gone fairly unreported – and it’s good news for Business too.

It has long been an fact that while social media is all about the here and now, those relying on Facebook’s very own analytics had previously had to wait several days for traffic analysis and stats to be ready. This is addressed in the latest wave of changes with a slightly enhanced page analytics system but one that more importantly provides real-time analysis of Facebook traffic. That makes it perfect for time sensitive campaigns and probably even time-limited campaigns as you can immediately see what is needed for the final push. Something that may also make reacting to customer sentiment easier too.

What are your thoughts on the latest set of Facebook changes?

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