6 Mistakes in SEO Copywriting Comment WordPress (3) Facebook () Google+ 3 Responses Dave Your notes look good and advice seems sound. Is it a good idea to put links that go somewhere – or go to the info you really want them to go to rather than a dead / 404 / or error page? Take for instance your paragraph above “No one cares about you or your company. Visitors want to know how they can benefit from your product and why they should buy it. There’s a very cool copywriting tool on the web that’s called We We Calculator and you can use it to make sure your copy is customer oriented. Basically, what is does is clean up your text from all the “we”, “me”, “us” you’ve included and remind you to replace it with “you”” in which you insert the link to the wewe calculator. At the time of writing this link goes to an “Oops – nothing found!” statement on the 123-reg site (http://www.123-reg.co.uk/blog/top-6-lists/6-mistakes-in-seo-copywriting/www.futurenowinc.com/wewe.htm) Whereas, the link really needed to go to: http://www.futurenowinc.com/wewe.htm Correct and good SEO, good content and good keywords are great – but nothing loses visitors like badly formed links that lead nowhere, they can weaken other credible statements by the writer. VA:F [1.9.22_1171]please wait...Rating: 0.0/5 (0 votes cast) August 31, 2011 at 10:14 pm Tim Thanks Dave. Every now and then one slips through and we are grateful for your spot. Hopefully all working now. VN:F [1.9.22_1171]please wait...Rating: 0.0/5 (0 votes cast) September 1, 2011 at 9:52 am HairstylesAddict Actually badly formed links and 404 errors are bad but they rarely happens. In addition it isn’t an art to make sites without dead links – it is art to make a persuasive content and it is more fun as well as difficult. I really love book Influence: Science and Practice by Robert Cialdini.It is great for any copywriter. VA:F [1.9.22_1171]please wait...Rating: 0.0/5 (0 votes cast) October 17, 2011 at 4:18 am Click here to cancel reply.