Conversation in the design team has turned to the ‘wet floor effect’ this afternoon. It’s something that’s been cropping up loads on the Internet, so I thought I’d write about it.

Here are some illustrations to illustrate what we mean:

  • http://www.apple.com/itunes/
  • http://www.feedicons.com/
  • http://www.kiinvoice.com/
  • http://www.joopz.com/
  • http://www.mumblestudio.it/
  • http://csszengarden.com/?cssfile=/195/195.css&page=0

Still reading? Great – you might be interested in this article on this and other web design clichés. Prizes (a warm glow) for spotting them in action on the Pipex web sites.

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