So how does Google Analytics Automation work?

A typical web request

a typical web page request
  • 1 Browser requests a webpage from website
  • 2 Domain name server responds with the website's IP address
  • 3 Browser requests the website servers IP address
  • 4 Web server serves webpage to browser

A Google Analytics Automation web request

a Google tagged web page request
  • 1 Browser requests a webpage from website
  • 2Domain name server responds with the automation server IP address
  • 3 Browser requests the automation server IP address
  • 4 Automation server requests website servers IP address
  • 5 Web server serves webpage to the automation server
  • 6 Automation server reads the webpage and adds a Google Analytics tracking tag to web page
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