Why is a premium domain so much?

Premium domain names cost more than standard domain registrations as shorter domain names are more memorable and marketable, this can help in securing top placements with search engines.

It is almost impossible to find unregistered one-word generic or two- or three-character domains, this makes premium domain names rare with some buyers willing to pay large sums to own them.

Upon the secure purchase of a Premium domain name the cost of renewal is £10.99 plus VAT per year.

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