This article applies to Website Passport.
Website Passport is a flash-based tool delivered via 123-reg partner GlobalSign to provide instant credibility for your website. The Website Passport displays website and company information in an easy-to-understand format designed to build customer trust and therefore increase sales.
Website Passport meets and exceeds legal requirements and guidelines regarding the display of certain information for companies trading on the internet. It also confirms a site is authentic and owned by a legitimate organisation.
In the virtual world, Website Passport has the same positive effect of confirming your identity as a personal passport does in the physical world. Linked to your domain name, it provides a certified link between your business and website.
Provided as a small fingerprint icon that opens out into a flash-driven secure e-document passport, with one simple click your Website Passport will:
- Establish and Confirm the Official Identity of a website.
By directly accessing the world’s national business registers in real time.
- Prove the Website is Safe.
By checking against Google’s Safe Browsing blacklists of suspected phishing and malware pages.
- Share the Company Profile of the website owner with customers.
By providing easy access to official documents including company appointments, annual returns & accounts.
- Verify the Website’s Reputation
By displaying ratings from the Web of Trust community including trustworthiness, vendor reliability, privacy and child safety.
With this simple tool, you can transform the way you do business into a marketing asset, improve engagement with customers and ultimately increase sales.