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Archive for February, 2011


TV and social media embrace

You may have noticed more and more television shows plugging their Twitter accounts or Facebook pages in recent months? It seems the TV executives have finally acknowledged that social media...


Google’s moderating revealed

While Google remains one of the most sophisticated ‘automated’ search engines around it still has a crack commando team of human experts checking content is suitable and meets its guidelines...



Whatever next?

This blogger has been online for too many years to mention and one of my earliest ‘jobs’ was reviewing new websites submitted to a then leading search engine – oh...


Paying for content? You will be

We’ve written before about the move by some providers to charge for content and suggested that before too long it will become the norm. This week that scenario came another...


It’s called gamification

  Tesco do it, QR codes are perfect for it, FourSquare added another dimension to it, and it’s currently the buzzword amongst marketing and IT geeks worldwide. Gamification is all-about...


Top six social media mistakes you should avoid

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The exciting, fast-moving world of social media can also be a complete and utter minefield if you’re not careful. Plenty of companies have found this out to their cost, having...


A friend like me

Be they friends, followers or connections, the modern world is all about the size and potential of your own social network. Whether you then inadvertently neglect them or actively nurture...


Read-it?

Whatever sort of content you are creating your key aim is probably to bring in as much traffic as possible. That’s where social media success can be vital in widening...