Professionalism matters. Whenever a potential customer comes into contact with your business, they’ll be looking for a range of trust signals that show you can be trusted.
They might be talking to you in person, browsing your website or looking at an advert in the local paper. Whatever form this contact takes, if a potential customer gets the wrong impression, then they might decide against doing business with you.
Some things, such as looking presentable when meeting a client, are obvious. But others often get overlooked.
For example, have you thought about what your email address says about your business?
If you’re getting in touch with people using a free email address from a service like Hotmail or Yahoo, you might be putting off customers.
Ross Stockwell, director of HVAC electrical controls company RS Control Solutions, explains: “I used a personal email address when I started, but as we have grown it looks more established and more professional to use a business email address.
“Having my email address on our website means potential new customers can see our services, like our services, email us at any time they want and we can reply instantly.”
Having used both a personal and professional email address for business purposes, Ross knows the difference it can make: “I think having a business email address just looks a lot more professional and more trustworthy for the new customers we are trying to attract.
“We were able to set up email addresses with our engineers’ names, which are the same as the domain name and it is all tied into the company name. It all looks very respectable and professional.”
And having a professional email address doesn’t just help with the firm’s image – it also has practical benefits in the field.
“We can access our emails anywhere, at any time, from our phones or a computer which is really convenient,” Ross said.
“With 123 Reg it was really easy to set up our emails on our smartphones, tablets. Everything was really easy, for me, the engineers, for everybody.
“Because itâ€™s on the phone emails are really easy to access at any time, on the train, in the car, in meeting, everything. Itâ€™s just there. Itâ€™s on the phone.”
That convenience means Ross and his engineers don’t have to worry about missing an important email while they’re on the go – everything is always at their fingertips.
Now if you don’t have much in the way of IT knowledge, getting a professional email address may seem like a daunting prospect.
But Ross knows he can rely on 123 Reg to be there for him when needed.
“The customer service from 123 Reg has been really handy for me, they are always there,”
He said: “As I donâ€™t come from a web coding background it is really comforting to know they can help me whenever I need it.”
Alternatively, if you want to see the email products 123 Reg offers then you can do that here.