{"version":"1.0","provider_name":"123 Reg Blog: Small business tips, insight and advice","provider_url":"https:\/\/www.123-reg.co.uk\/blog","author_name":"123 Reg","author_url":"https:\/\/www.123-reg.co.uk\/blog\/author\/123-reg\/","title":"Analytics: What is Website Analytics? | 123 Reg Blog","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"iwYPpaX2kO\"><a href=\"https:\/\/www.123-reg.co.uk\/blog\/infographics\/analytics-what-is-website-analytics\/\">Analytics: What is Website Analytics?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.123-reg.co.uk\/blog\/infographics\/analytics-what-is-website-analytics\/embed\/#?secret=iwYPpaX2kO\" width=\"600\" height=\"338\" title=\"&#8220;Analytics: What is Website Analytics?&#8221; &#8212; 123 Reg Blog: Small business tips, insight and advice\" data-secret=\"iwYPpaX2kO\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.123-reg.co.uk\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.123-reg.co.uk\/blog\/wp-content\/uploads\/2026\/04\/Content-Creation-1440x460-1-scaled.jpg","thumbnail_width":2560,"thumbnail_height":818,"description":"Analytics is about tracking and understanding what\u2019s happening on your website. Tools like Google Analytics show how many people visit your site, which pages they look at, how long they stay, and where they come from. For website owners, this turns everyday activity into useful information. Instead of guessing what\u2019s working, you can see how people are actually using your site and where they drop off or get interested. \u00a0 Why analytics matters Analytics helps you understand whether your site is doing its job. If you\u2019re running ads, posting content, or trying to bring in customers, analytics shows whether those efforts are paying off. You can see what brings people in, what keeps them engaged, and what causes them to leave. Over time, this makes it easier to improve your website. You might change a page that isn\u2019t getting attention, improve content that people spend more time on, or adjust marketing that isn\u2019t bringing the right visitors. \u00a0 What you can learn from analytics A good analytics setup gives you a clear picture of visitor behaviour, such as: \u2713\u00a0 Which pages get the most visits \u2713\u00a0 How people find your site (search, social media, direct visits) \u2713\u00a0 How long visitors stay on each page \u2713\u00a0 Where users tend to drop off \u2713\u00a0 What devices they\u2019re using (mobile, desktop, tablet) These insights help you make small, steady improvements that can have a big impact over time. Want to learn more? For a deeper look, check out: Google Analytics \u2013 A Guide For Your Online Business"}