{"version":"1.0","provider_name":"123 Reg Blog: Small business tips, insight and advice","provider_url":"https:\/\/www.123-reg.co.uk\/blog","author_name":"123 Reg","author_url":"https:\/\/www.123-reg.co.uk\/blog\/author\/123-reg\/","title":"Conversion Rate: What is a Conversion Rate? | 123 Reg Blog","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"8I7rByRCPb\"><a href=\"https:\/\/www.123-reg.co.uk\/blog\/infographics\/what-is-conversion-rate\/\">Conversion Rate: What is a Conversion Rate?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.123-reg.co.uk\/blog\/infographics\/what-is-conversion-rate\/embed\/#?secret=8I7rByRCPb\" width=\"600\" height=\"338\" title=\"&#8220;Conversion Rate: What is a Conversion Rate?&#8221; &#8212; 123 Reg Blog: Small business tips, insight and advice\" data-secret=\"8I7rByRCPb\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.123-reg.co.uk\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.123-reg.co.uk\/blog\/wp-content\/uploads\/2026\/06\/Blog-Header-Domain-Transfer-1440x460-2.jpg","thumbnail_width":1440,"thumbnail_height":460,"description":"Conversion rate measures the percentage of website visitors who take a specific action you want them to take. It\u2019s one of the most telling numbers on your website because it shows not just how many people visit, but how many of them actually do something. \u00a0 What counts as a conversion? A conversion is any meaningful action a visitor completes on your website. What that looks like depends entirely on what your site is trying to achieve. Common examples include: \u2713 Making a purchase \u2713 Filling in a contact or enquiry form \u2713 Signing up for a newsletter \u2713 Booking an appointment \u2713 Downloading a file or resource Each of these is a goal \u2014 and when a visitor completes one, that\u2019s a conversion. \u00a0 How is conversion rate calculated? Like click-through rate, conversion rate is expressed as a percentage: (Number of conversions \u00f7 Number of visitors) \u00d7 100 = Conversion Rate So if 400 people visit your website in a month and 12 of them fill in your contact form, your conversion rate is 3%. \u00a0 What is a good conversion rate? It varies depending on the type of conversion and the industry. For e-commerce, a conversion rate of 1\u20133% is broadly typical. For simpler actions like newsletter sign-ups, you might reasonably expect higher. As always, the most meaningful number is your own. Set a baseline, make improvements, and track what changes. \u00a0 Why does conversion rate matter? Traffic alone doesn\u2019t tell the full story. You could have thousands of visitors every month, but if very few of them are taking action, something on your site isn\u2019t working as well as it could. Conversion rate helps you identify where that gap is. It shifts the focus from how many people visit to how well your website is doing its job. It\u2019s also worth remembering that improving conversion rate doesn\u2019t necessarily mean redesigning your entire site. Sometimes small, targeted changes (like a clearer call to action or a more persuasive headline) can produce a meaningful uplift. \u00a0 How do I improve my conversion rate? There\u2019s no single fix, but these are good places to start: \u2713 Make your call to action clear and easy to find \u2014 visitors shouldn\u2019t have to search for the next step \u2713 Reduce friction \u2014 the fewer steps between a visitor and a conversion, the better \u2713 Build trust \u2014 reviews, testimonials, and clear contact details all help reassure visitors \u2713 Check your page speed \u2014 slow-loading pages lose visitors before they\u2019ve had a chance to convert \u2713 Optimise for mobile \u2014 a large proportion of visitors will be on a smartphone, and a poor mobile experience will cost you conversions Conversion rate and CTR \u2014 better together Conversion rate tells you what happens once someone arrives on your site. But getting them there in the first place is a different challenge \u2014 and that\u2019s where click-through rate comes in. See also: What is Click-Through Rate? \u00a0"}