{"version":"1.0","provider_name":"123 Reg Blog: Small business tips, insight and advice","provider_url":"https:\/\/www.123-reg.co.uk\/blog","author_name":"123 Reg","author_url":"https:\/\/www.123-reg.co.uk\/blog\/author\/123-reg\/","title":"Analytics: What is Website Analytics? | 123 Reg Blog","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"UirJNvdICZ\"><a href=\"https:\/\/www.123-reg.co.uk\/blog\/infographics\/what-is-website-analytics\/\">Analytics: What is Website Analytics?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.123-reg.co.uk\/blog\/infographics\/what-is-website-analytics\/embed\/#?secret=UirJNvdICZ\" width=\"600\" height=\"338\" title=\"&#8220;Analytics: What is Website Analytics?&#8221; &#8212; 123 Reg Blog: Small business tips, insight and advice\" data-secret=\"UirJNvdICZ\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.123-reg.co.uk\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.123-reg.co.uk\/blog\/wp-content\/uploads\/2026\/04\/Content-Creation-1440x460-1-scaled.jpg","thumbnail_width":2560,"thumbnail_height":818,"description":"Every time someone visits your website, they leave a trail. Website analytics is how you read it. For website owners, this turns everyday activity into something genuinely useful. Rather than guessing what\u2019s working, you can see how people actually use your site \u2014 where they lose interest, and what keeps them coming back. \u00a0 Why analytics matters Most small business owners build a website and then wonder whether it\u2019s actually working. Website analytics answers that question. Tools like Google Analytics show you who\u2019s visiting, how they found you, and what they do once they arrive. If you\u2019re running ads, publishing content, or trying to attract customers, it gives you a clear, honest picture of what\u2019s pulling its weight and what isn\u2019t. \u00a0 What businesses can learn from analytics From traffic and behaviour to devices and page performance, a good analytics setup can tell you: \u2610 Which of your pages gets the most visits \u2610 How people find your site (search, social media, etc) \u2610 What devices they\u2019re browsing on (mobile vs desktop) \u2610 How long visitors stay on each page \u2610 Where users go\u2026 and where they tend to drop off Over time, this gives you a clearer picture of where to focus your time and budget. \u00a0 Turning data into action The businesses that get the most from analytics aren\u2019t necessarily the ones with the most data. They\u2019re the ones that act on it. A few small changes, made consistently, can add up to a meaningful difference. \u2713 Improve your most-visited pages. High traffic is only valuable if those pages are pulling their weight. Check that the information is clear, the next step is obvious, and the page is easy to use on mobile. These are your best opportunities to turn visitors into customers. \u2713 Fix pages with high drop-off rates. If visitors are leaving a page quickly, something isn\u2019t working. The content might not match what they expected, the page could be slow to load, or it might be hard to read on a smaller screen. Small fixes here can make a real difference. \u2713 Double down on what\u2019s working. If a certain landing page or blog post is consistently bringing in visitors, don\u2019t ignore it. Building on existing success is often more effective than starting from scratch. \u2713 Review your traffic sources. Knowing where your visitors come from matters as much as knowing how many you get. If one channel is driving most of your traffic, make sure you\u2019re not too dependent on it. A mix of search, social, and direct visits makes your site more resilient. \u00a0 Getting started with analytics If you haven\u2019t set up analytics yet, Google Analytics is free and easy to use. Most website platforms, including 123 Reg Website Builder, make it simple to connect. Once it\u2019s in place, even a quick check once a week can start to shape how you think about your website and where to focus. For a deeper look, check out: Google Analytics \u2013 A Guide For Your Online Business See also: How to Get Your Business Found with Google Ads How to Use Google Trends for Your Online Business How to Get Your Business Seen in Google\u2019s New AI Mode"}