{"version":"1.0","provider_name":"123 Reg Blog: Small business tips, insight and advice","provider_url":"https:\/\/www.123-reg.co.uk\/blog","author_name":"Alexandra Gavril","author_url":"https:\/\/www.123-reg.co.uk\/blog\/author\/alexandra\/","title":"PPC Quiz | 123 Reg Blog","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"NlqnnDB5Uo\"><a href=\"https:\/\/www.123-reg.co.uk\/blog\/ppc-quiz-2\/\">PPC Quiz<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.123-reg.co.uk\/blog\/ppc-quiz-2\/embed\/#?secret=NlqnnDB5Uo\" width=\"600\" height=\"338\" title=\"&#8220;PPC Quiz&#8221; &#8212; 123 Reg Blog: Small business tips, insight and advice\" data-secret=\"NlqnnDB5Uo\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.123-reg.co.uk\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"[slickquiz id=2] You clearly know your stuff. You might want to consider studying for a Google AdWords certification to demonstrate your expertise. A very basic overview of PPC can be found here. You can get an overview of AdWords here. Learn more about the difference between ads and organic results here. This video explains how Google generates revenue through PPC. You can learn more about quality score here. You can learn more about quality score here. You can get to grips with basic ROI here. AdWords has an extensive list of advertising policies detailing what can and cannot be promoted via the service. You can get an overview of keyword matching options here. You can get an overview of keyword matching options here. You can get an overview of keyword matching options here. You can get an overview of keyword matching options here. You can learn how to get to grips with Ad extensions here. You can get the lowdown on TrueView here. You can get the lowdown on TrueView here. You can learn more about Google\u2019s ad ranking formula here."}