{"version":"1.0","provider_name":"123 Reg Blog: Small business tips, insight and advice","provider_url":"https:\/\/www.123-reg.co.uk\/blog","author_name":"123 Reg","author_url":"https:\/\/www.123-reg.co.uk\/blog\/author\/123-reg\/","title":"Swift 6: Getting started with local SEO | 123 Reg Blog","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"Eh9vZyjy7P\"><a href=\"https:\/\/www.123-reg.co.uk\/blog\/seo-2\/swift-6-getting-started-local-seo\/\">Swift 6: Getting started with local SEO<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.123-reg.co.uk\/blog\/seo-2\/swift-6-getting-started-local-seo\/embed\/#?secret=Eh9vZyjy7P\" width=\"600\" height=\"338\" title=\"&#8220;Swift 6: Getting started with local SEO&#8221; &#8212; 123 Reg Blog: Small business tips, insight and advice\" data-secret=\"Eh9vZyjy7P\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! 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In our latest Swift 6 video, we\u2019ll be looking at a crucial aspect of online marketing for many small businesses \u2013 local search engine optimisation (SEO). If you\u2019ve never heard of local SEO before, don\u2019t worry \u2013 we start with the basics and then go on to explain the steps you need to take to boost your business in the local search listings. I\u00a0mention a link building guide which you can find here. Ok, here\u2019s the video. Hide Transcript In this video, I\u2019ll be explaining the basics of a really crucial part of online marketing that is all-too-often overlooked by small businesses \u2013 local search engine optimisation.1. So what is local SEO? If you\u2019ve ever searched for a local business such as a hairdressers or a plumber, then you will have probably seen local search results. But to refresh your memory, here are the results for the query \u201chairdressers ealing\u201d. The three results directly below the map are the local search results. Appearing in these results is likely to send more customers your way because they\u2019re often the first results searchers will see. This is of particular importance to businesses with a physical outlet, or that serve a specific local area. Local search optimisation is the process of ensuring you appear as high as possible in local search results. So let\u2019s look at how you can do that. 2. The first thing you need to do is get on Google My Business. If you\u2019re not on Google My Business, then you won\u2019t show up on Google Maps and you won\u2019t show up in local search results The good news is, Google My Business is free. All you have to do is add your business, verify that you\u2019re who you say you are and then ensure all the details about your business are correct. And that last point is absolutely crucial, because any incorrect details on Google My Business will be carried through to Google Maps and local search results, which could make it harder for customers to find you. 3. The next thing to do is to ensure your business\u2019s name, address and phone number, or \u201cNAP\u201d for short, is the same everywhere it\u2019s mentioned on the web. If your NAP differs from website to website, then you run the risk of confusing potential customers as well as search engines. So make sure your NAP is 100% identical everywhere it\u2019s mentioned because a mistyped phone number, or even a missing hyphen could damage your chances of topping local search. 4. Once your NAP is sorted, you need to ensure your business website is listed in high-quality, relevant online directories such as Yelp. Not only will these listings drive potential customers to your site, they\u2019re also a ranking factor in Google\u2019s local search results. Now, finding and manually submitting your business details to tens of directories is extremely time consuming, that\u2019s why we\u2019ve created Local Listing to help you submit your business details to crucial listing sites. It\u2019ll also help you monitor reviews of your business. Plus, there\u2019s a free report that will identify any issues with your local listings, so you\u2019ll know exactly what problems you face. I\u2019ll include a link above this video. 5. Once you\u2019ve sorted your listing submissions, it\u2019s time to ensure that your webpages themselves are optimised for local search. Now, onsite optimisation is a huge topic and we can only skim the surface here. But essentially, what you need to do is identify the key phrases people will use to search for a business like yours, and then make sure these key phrases are included on your website. The most important places to include your key phrases are: Your page titles and descriptions Headings in your on page content The on page content itself. Remember though \u2013 every page on your website should have a unique title and description, and that stuffing your key phrases on to a webpage won\u2019t help you rank higher in search engines, but will annoy and confuse potential customers. 6. Once you\u2019ve got the basics covered, you can concentrate on building links and mentions from local, relevant websites. Quality links and mentions are still a big factor when it comes to search rankings. Getting positive coverage on local news websites will not only send more customers your way, but it will also help signal to Google that your website and business can be trusted and that can translate into better search rankings. Link building is a huge topic that we can\u2019t cover in full here, so I\u2019ll include some links to helpful guides on the topic above this video. Ok, so that was Six Steps to Get Started with Local SEO, and I\u2019ll see you next time."}