{"version":"1.0","provider_name":"123 Reg Blog: Small business tips, insight and advice","provider_url":"https:\/\/www.123-reg.co.uk\/blog","author_name":"Nick Leech","author_url":"https:\/\/www.123-reg.co.uk\/blog\/author\/nick\/","title":"Swift 6 - 6 ways to target your Facebook ads | 123 Reg Blog","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"sP65r4hZut\"><a href=\"https:\/\/www.123-reg.co.uk\/blog\/videos\/6-ways-to-target-your-facebook-ads\/\">Swift 6 &#8211; 6 ways to target your Facebook ads<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.123-reg.co.uk\/blog\/videos\/6-ways-to-target-your-facebook-ads\/embed\/#?secret=sP65r4hZut\" width=\"600\" height=\"338\" title=\"&#8220;Swift 6 &#8211; 6 ways to target your Facebook ads&#8221; &#8212; 123 Reg Blog: Small business tips, insight and advice\" data-secret=\"sP65r4hZut\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.123-reg.co.uk\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.123-reg.co.uk\/blog\/wp-content\/uploads\/2015\/08\/facebook-715811_1280square.jpg","thumbnail_width":701,"thumbnail_height":701,"description":"It\u2019s time for another 123 Reg Swift Six. In this video, I\u2019ll be helping you get to grips with a thorny issue \u2013 targeting your Facebook ads. Now Facebook adverts can be fantastic, but if you don\u2019t target them properly you\u2019re not going to see the full benefit. So if you\u2019ve struggled with making Facebook advertising work for you, then hopefully you\u2019ll be on the right track after this. If you haven\u2019t tried Faccebook ads yet, then check out this guide. I also mention custom Facebook audiences in the video. If you want to learn more about those, then this is the place to go. As always, I\u2019ve included my script below the video so you can read that if you don\u2019t want to watch the video. Hide Transcript Hello and welcome to another 123reg Swift Six. This time we\u2019ll be looking at the 6 ways you can target your ads on Facebook. Maybe you\u2019ve tried Facebook ads before and couldn\u2019t get them to work. Perhaps you\u2019ve not yet taken the plunge because you aren\u2019t sure how to reach potential customers. Either way, I\u2019ll take you through the 6 main ways you get target the right audience with your ads. When Facebook advertising launched, there was plenty of excitement in the digital marketing world. With so many eyeballs and so much data, this was a potential sales goldmine. But it turned to disappointed pretty quickly as advertisers saw derisory click through and conversion rates. Products that would sell like hotcakes on Google didn\u2019t get a look in on Facebook. And then a few things happened. People started using Facebook on their mobile devices. Facebook changed the format to allow you to place ads in the newsfeed. And advertisers decided to promote content ahead of products. The results? Awesome. For many industries Facebook continues to deliver the highest ROI of any advertising platform. So what are the specific ways you can target your ad? First, there\u2019s some very basic targeting that you need to choose. This is functional, but get it wrong and you\u2019ll get nothing for your investment. You can target people on where they are \u2013 either by country or town or district. You can also reach them based on their age, their gender and the language they speak. Again, very functional but a necessary choice to make sure you\u2019re hitting the correct audience. 2nd: You can target people based on what they\u2019re interested in, and by the way they behave. On top of filling out your Facebook profile, there\u2019s lots of ways that Facebook can find out what you\u2019re into. Whether you like a Facebook page or product, or browse a site and comment on a brand, you\u2019re sending out signals about your interests. Facebook makes those available to advertisers. If you\u2019re selling garden equipment then it makes sense to focus your ads at people who are into gardening, or who have liked a gardening brand\u2019s Facebook page. 3rd: Connections. This is an often overlooked targeting featured. You can of course reach people who have liked your page. But you can also target their friends. People talk about the brands they like. There\u2019s a significant chance that if you\u2019re doing the right things then your fans will have mentioned your brand. When your ad shows up in the timeline of your fans friends, they\u2019re already receptive to you message. 4th \u2013 this is where it gets really interesting. Via the Custom audiences feature you can target people who have visited your website. We\u2019ll link below to where you can read more about how to do that. Targeting people who have visited you before is called remarketing, and it\u2019s a highly successful way to make sales. This group is already warm to your brand. You can also specifically target people who are existing customers, or people who haven\u2019t yet bought for you, or even people who looked like they were going to buy, but for some reason didn\u2019t. Perhaps they got distracted. All these groups are worth trying. 5th \u2013 you can target people whose email address you have. Because people tend to sign up to everything with the same email address, the chances are that they\u2019ve signed up to Facebook with the same email they gave you, when they bought from you or signed up to your newsletter. Just like targeting people who have visited your website before, this is a very powerful technique. 6th and last \u2013 you can target digital lookalikes of any of these groups of people. This works best when targeting lookalikes of your existing customers, the ones whose email addresses you uploaded as a \u2018custom audience\u2019. Rather than you guessing at the best interests and locations to target, Facebook automatically selects those whose behaviour, preferences, interests and locations match those of your current customers. And that\u2019s your Swift Six \u2013 ways you can target your ads on Facebook. I\u2019ll see you next time."}