We report on 6 key criteria for your site:
The basics – We start at the most important aspect of your website; your page structure and domain name. We test to ensure that each page is configured correctly and that all links are working and fully functional, to ensure that your website is not suffering from any configuration issues.
Search Engine Optimisation – While SEO is not an exact science, there are several ways for us to check your website’s performance, and several fixes we can suggest to help you climb higher in Google rankings.
Mobile friendliness – Ensuring your site is usable for visitors on different devices is a huge part of maximising potential views. If your site can’t be viewed on mobile or tablet, you’re already losing out on potential custom. Not only that, but Google loves mobile friendly sites, so this can really help you out with Search Engines.
Marketing – We’ll see how well you’re doing at promoting your site using tools like social media, and give you some handy tips and tricks for improving your marketing reach.
Content – Keeping your site updated with relevant, unique content is the best way to attract visitors and retain your existing customers. We’ll give you some pointers on releasing regular, interesting content.
Technical items – We’ll also take perform a technical audit of your site, helping you to improve loading time, keep your site secure and reduce errors. This will help make your website faster, and will offer a better user experience.