You may wish to link your image to a specific page within your site and you can do his using the image link tool.
Scroll down to the Create your website section and click on the Website Builder icon.
Click on the Login button next to the relevant package.
In the Design view use the mouse to click and highlight the image you wish to link. Then click the Settings icon.
In the settings panel that appears at the bottom of the page, click the Add button under the Link heading.
In the Link Editor you can set the following 2 types of links:
To link to a page made in Website Builder, Select the page from the Internal link drop down list.
To link to an external website page, Type the URL in the External link field and select the link target.
To confirm your changes click the Save link button.