This article applies to 123-reg Domain names
New gTLD extensions will be launched gradually, starting in October 2013 running until the end of 2015. gTLDs will be launched in stages: Sunrise, Landrush and General Availability.
This is the period for Tradmark Holders, who have a mark registered in the Trademark Clearing House. This is to allow users to protect their trademark interests prior to release. In this phase, you will be required to provide your SMD file as you checkout.
Find out more about registering a domain name associated with your trademark here.
This is the first public opportunity to register a domain name. Often the price is higher than GA and some registries will take duplicate orders and then auction these among the applicants.
Seven days before the Domains go into General Availability they will enter the early access phase. This phase is similar to the General Availability phase in that there are no restrictions as to who can register the domain. The domains are sold on a first come first served basis, at a higher cost than they would be on General Availability.
This is when a domain name is open for live registration and can be registered at the standard pricing.