How do I add 301 (Permanent) Web forwarding?

This article will explain how you can add a 301 (Permanent) Web forwarding to your domain name.

You can use permanent Web forwarding to inform search engines that your domain name will be permanently pointing at the new location. However, you can change your permanent web forwarding settings later on if you need to.

Before you get started, you’ll first need to make sure your domain is pointed to the 123 Reg nameservers. Otherwise, any configurations you’ve made to the DNS through our Control Panel will not take effect. You will need to set your DNS at your nameserver provider. For more information on how to do this, please view the following article: How do I change the nameservers for my domain name?

Please note: it will take between 24-48 hours for any nameserver changes to become active.

Once you’ve done this, simply follow these instructions:

Step 1 of 6

Start by logging in to your 123 Reg Control Panel.


Step 2 of 6

From there, select Domain Names within the ‘Manage active products’ section. Next, choose your domain name from the provided list and then select Manage.

Manage Domain Names


Step 3 of 6

On the next page, select Web forwarding.

Select Web forwarding


Step 4 of 6

Find the domain name you wish to use and select Add next to it.

Select Add


Step 5 of 6

Enter the domain name that you would like to forward to. Once done, click Confirm to complete the process.

Enter domain name


Step 6 of 6

You will now see a confirmation message informing you that your 301 forwarder has been set up.

You won’t need to do anything else as we will automatically update your domain’s DNS records to incorporate our default forwarding IP address: