Email split testing allows you to test two different subjects or emails, to see which one is more responsive with your subscribers.
For example, you may send one with a subject of check out our latest deal and another saying check it out, 20% off!
Once the test has been set up, both emails will be sent out to a small segment of your total subscribers, and whichever is opened the most or has the highest clicks wins, and then that email campaign will be sent to the rest of your subscribers.
To set up an email spilt test, you must first create both of your campaigns. Ideally, only one variable should be changed at a time so we recommend you choose whether you are going to test two different subjects or different call to actions.
Once you’ve set them up, click on the Send button and then click on Send campaign.
Select the subscribers you wish to send to by choosing a list or group of lists and then refine your audience by segments if you wish to.
Once you’ve done this, click on the Run email split test button.
Use the drop down boxes to select your two campaigns, you can compare up to five if you choose to.
You can then choose to either send the campaign tests to a percentage of your subscribers or a specific number.
With normal sending, you can select to exclude recently contacted subscribers to make sure they are not overloaded with emails from your company.
You can then select whether the winning campaign is the one with the highest open rate or the highest amount of clicks within the email.
You can now make a few decisions about the results:
Do you want the winning email to be sent out to the remainder of your contacts automatically?
If so, you can decide how soon after the first scheduled email it will be sent, so maybe an hour after the split test begun?
Or do you just want to be informed of the results of the split test, so you can make your own decisions on what to do next?
Finally, give the test a name and select the date and time you wish to schedule the split test for.
Once complete, click on the Schedule for delivery button.