How do I access my free Search Engine Optimiser report?
The below instructions will help you to get your first, free, Search Engine Optimiser report, and explain what some of the results show.
The free Search Engine Optimiser report is a great jumping in point for a first-time user of a website optimising tool such as this. It’ll give you a great idea of what you can expect from a full package, as well as giving you some great insight and advice about your site, as well as methods to improve it.
From the 123 Reg Home page, select Marketing from the navigation bar at the top. From there, select Search Engine Optimiser from the drop-down menu that appears.
Under the heading Try out our FREE SEO Website Report, simply enter your web address in the field and click Get your free SEO report to get started.
We’ll then crunch the numbers and get back to you in a matter of seconds with your report. From here, you can view your report, share it to your social media accounts and via email, and download it as a .pfd for later.
What will my free report show me?
Your report will be broken down into sections, showing you what you’re doing right with your site and the areas that need improvement. Each section even comes with hints and tasks you can employ to improve your score and help get your page ranked higher in search engines.
This section shows your overall score in the form of a percentage; obviously a perfect website would score 100%, so the higher the percentage, the better job you’re doing.
You will now see visitor statistics. This shows the number of visitors you get, where they’re from and how they find you. This is great information to have as it shows what is driving visitors to your sites.
This section deals with some of the technical aspects of your site; such as page loading times, file sizes, and error pages. This kind of information will show you how to ensure that your site is optimised to give your visitors the best possible customer experience, which will help you gain and keep visitors, but also will help you to ensure your site is optimised for search engines, meaning that they can find and index your site quickly.
This section focuses entirely on ensuring that your website is primed to be found and indexed by search engines such as Google. This kind of advice will be a huge step towards ensuring the best chance of getting your search engine rankings to their maximum potential.
Fresh, original content is a great way to drive new visitors to your website, but also helps search engines to see and index your site. Keeping your content original is key, as duplicate content can often lead to your site being penalised by search engines.
Having a mobile optimised site is a huge part of running a website in this day and age, as mobile browsing numbers are increasing on a daily basis. Bad mobile performance can mean that customers stop visiting your site, which could lose you a high percentage of your overall visitors.
Your Popularity is based on the number of backlinks you receive. Backlinks are seen as recommendations from other sites. The more backlinks your site receives, the more trusted your site is; the more trustworthy your site is, the more likely it will be that search engines will rate your site higher in their rankings.
Social media is one of the best forms of marketing; and its free! Having a good social presence means that you are going to be able to drive more visitors to your site, as well as engaging with your customers and increasing customer engagement.
At the end of the report...
You will see a little recap of your score, as well as your key recommendations. You will also see a link allowing you to sign up for a free trial of the Search Engine Optimiser package, which will give you even more tips and tricks, as well as allowing you to add keywords and competitors to your results, and even to track your progress over time.