The Search Engine Optimiser results page
The below FAQ will explain the results page and show you what each section of your results is telling you, and what it means for your site.
What is the results page? The results page shows and tracks your progress through the optimisation process by tracking metrics such as optimisation score, visitors, search engine rankings and website popularity.
You can use this section to track the results of all of the changes you make to your website; allowing you to see how effective each change has been and allow you to see patterns and correlations your changes have across your other metrics.
To access your results page from the Search Engine Optimiser dashboard simply click on the results tab at the top of the window.
Your results are broken down into five different sections, which you can learn more about below.
This is the overall score showing how well your site is optimised, shown as a percentage score. A website with a score of 100% is perfectly optimised. You can even track your website’s score performance across a set time frame so that you can see how the changes you make to your website affect your score.
The Insights section will show you some data related to your website’s search engine status, traffic and keywords. These are a great way to see your website’s SEO success, so keep an eye on them.
Your Search Engine Indexing status show you that your site is indexed by some of the web’s biggest search engines. It can take an average of 8-10 weeks to be indexed, so check back regularly.
You will also see your estimated traffic and your global position. Your estimated traffic is based on 3rd party data, so may not be entirely accurate, however it is a good basis to start from. If you’d like more accurate traffic data, you can add your Google Analytics account to ensure up-to-date information. Your Alexa rank is based on a combination of page views over the last 3 months and your daily visitors. The better you’re doing in these metrics, the better your score.
This section will give you an overview of the three key areas of your website: Performance, Health and Security.
Performance – This section analyses the nuts and bolts of your site, the number of pages, its size and loading speed.
Health – This section checks to see if everything on your site is working as it should be, for example, by checking for broken links.
Security – This section essentially just checks to see if you have an SSL Certificate – a type of security that encrypts data travelling to and from your site, so that it can’t be seen by those who shouldn’t be seeing it. Having an SSL will not only keep your site safe, but means that search engines like Google will prefer your site over non-secured competitors.
For each section, you can click on each component to see more information, and tips on how to improve.
This section deals with the content of your website, making sure that each page had everything on it that it needs and that your pages are regularly updated. Each section is split up into further chunks that you can address step-by-step, so you don’t need to rewrite your entire site in one sitting. You can click on each sub-section to find out more information and for tips on what to do next.
This section is important for helping your customers get to your website, as it helps them to understand exactly what they are getting from your page as soon possible. If your potential visitors are able to see exactly what your site is about, thanks to clear titles and descriptions, then they are more likely to find your site and click on your link. Fresh and original content is one of the most effective ways to improve your search engine optimisation, and the drive new visitors to your site. It is important that your content is original as search engines such as Google will penalise content that has been duplicated from other sources.
This section deals with your site’s performance on mobile devices. Search engines love mobile optimised sites, so ensuring that your site looks great on-the-go means that you’ll get a better ranking in the results page.
Having a mobile optimised site will also help to improve your search engine optimisation as well as improve your customer’s experience when using your website; especially when taking into consideration the fact that mobile browsing numbers are increasing on a daily basis.
This section shows how popular your website is elsewhere on the internet by counting how many websites link to you, and how many times each site does so. These are called backlinks; the higher the number of backlinks you get, the more popular your website is, and Google and other search engines will take this as an example of how trustworthy it is. More backlinks equals a higher search engine rating.
The social media signals section reviews your website’s foot print across the three main social channels: Facebook(both site likes and site shares), Twitter and Google+. As with all of the other metrics, you can review this information across different time frames, allowing you to track progress and changes, as well as check the impact any changes you make to your website have on your social rating.