The Search Engine Optimiser results page

This FAQ will help you to review your Search Engine Optimiser results

The below FAQ will explain the results page and show you what each section of your results is telling you, and what it means for your site.

What is the results page? The results page shows and tracks your progress through the optimisation process by tracking metrics such as optimisation score, visitors, search engine rankings and website popularity.

You can use this section to track the results of all of the changes you make to your website; allowing you to see how effective each change has been and allow you to see patterns and correlations your changes have across your other metrics.


To access your results page from the Search Engine Optimiser dashboard simply click on the results tab at the top of the window.

SEO-dashboard

Your results are broken down into five different sections, which you can learn more about by clicking on the options below.

Optimisation Score

This is the overall score showing how well your site is optimised, shown as a percentage score. A website with a score of 100% is perfectly optimised. You can even track your website's score performance across a set time frame so that you can see how the changes you make to your website affect your score.

Optimisation score

Visitors

This section allows you to track your visitor levels across time frames allowing you to see how your website changes affect your traffic levels, as well as showing you your local and global page ranks.

Alongside this, you can also compare your stats to those of your listed competitors, and even add new competitors directly, allowing you to see how you're performing compared to your competition, and showing you what you need to aim for. View your competitor data by clicking on the Show Competitors toggle.

Visitor numbers

Please note: The visitor numbers shown are a rough estimate based on third party data, which means that they will differ slightly to the results you may see through an analytic package.


Search Engine Rankings

The Search Engine Rankings section will show your website's position across the three major search engines, Google, Bing, and Yahoo for each of the keywords you have selected.

Like the other metrics, you can track these statistics across a time frame, so you can identify improvements and know what is was that caused them. You can also click on the Show Competitors button to compare your results with those of your listed competitors, and even add new competitors by clicking on the Add Competitors button.

Search engine rankings

Popularity of your Website

This section shows how popular your website is elsewhere on the internet by counting how many websites link to you, and how many times each site does so. These are called backlinks; the higher the number of backlinks you get, the more popular your website is, and Google and other search engines will take this as an example of how trustworthy it is. More backlinks equals a higher search engine rating.

This section allows you to track the number of inbound links to your site across a time frame allowing you to identify and patterns or effects that your website changes are having on your backlinks. Alongside this, you can also see the complete list of websites that are linking to your site, which is available to download as a CSV file.

You can also click the Show Competitors toggle to compare your results to those of your competitors, and even add new competitors directly from the page.

Website popularity

Social Media Signals

The social media signals section reviews your website's foot print across the three main social channels: Facebook (both site likes and site shares), Twitter and Google+. As with all of the other metrics, you can review this information across different time frames, allowing you to track progress and changes, as well as check the impact any changes you make to your website have on your social rating.

As with the other metrics, you can use the Show Competitors toggle to view similar stats for you listed competitors, allowing you to compare your results to theirs, and give yourself a target to aim for.

Social media signals