What is Search Engine Optimiser?
This FAQ will explain Search Engine Optimiser.
The below article will discuss search engine optimisation, and how Search Engine Optimiser will help you improve yours.
So you've put a lot of time and effort into getting your business online. You've found the perfect domain name and created a fantastic looking website to showcase your products and services, all you need now is to start driving visitors to your site, so you can turn them into customers.
Most of your traffic will come from people finding you on search engines such as Google, Bing and Yahoo, but given the amount of websites out there, there is a huge possibility that your site might get lost in the shuffle.
Some reports show that as much as 95% of search traffic comes from the first page of Google results, which shows you just how important it is to get your website as high up the rankings as possible, and on to that first page of Google.
The process of improving your website to try and get better search engine rankings is called Search Engine Optimisation (SEO). Good search engine optimisation can mean that your site goes from getting next to no search traffic, to gaining hit after hit from Google and other search engines. There are many levels of SEO, from simple things like making sure all of your links work on your website, to making a site map, and even adding meta data and descriptions to your website's code.
This is where Search Engine Optimiser can help you to learn how to optimise your site. It starts by scanning your site and giving you a score based on your current SEO levels, and then giving you tips and tasks to help you get more traffic to your site.
One of the best aspects is the fact that your site review is split down into different sections, so you can concentrate on the technical aspects of your site, such as adding keywords, or on the social side; one of the tasks, for example, shows you how to set up and instagram account for your business, and how you can use that to gain additional followers and visitors to your site.