Marketing your Online Shop

So, you’ve got yourself an Online Shop set-up and well designed, with your products priced up and ready to be purchased.

But in order to sell these great products we need to ensure your marketing is fully functional, so people online know your shop exists.

So, your Online Shop control panel has some clever built in features which will help you to promote your shop and drive more business sales.

Here’s one of the simplest marketing tools right here on my homepage.

A Twitter logo, this is a very easy form of advertising as it allows customers to quickly Tweet about your shop to their followers.

It’s very easy to set up too.

Have a look in the Marketing menu and click here to display your Twitter button on product pages and blog postings.

You can then save this and create a text box in the content section to place your Twitter icon in.

Just click the app button and select Twitter.

Think about positioning it somewhere your customers can easily see it. So at the top perhaps near the shopping basket could be a great place.

Ok, so like most online shops, you may want to sell some of your goods on Ebay and Amazon.

Setting this up is made really easy with Online Shop.

Have a look in the Product Portals menu and choose the retailer you wish to sell through.

Tick the box here to make it active and then follow the instructions laid out here to get your products selling on Amazon.

A key feature of your marketing management for your Online Shop is Search Engine Optimisation and this can be optimised in the SEO Cockpit.

There are many helpful hints and tips to get your SE O optimised, like repeating a page title in the footer of pages and social media tips like presenting your shop on Facebook.

Use this tool to see how your Shop is doing in search engines and to help improve your visibility on Google, so that more customers can find your shop.

A Google Adwords campaign can also help to further your SEO rankings and promote your shop.

It’s a great way to help your online shop rank higher in Google Searches, and provides you with a Google advert for customers to see when they search for keywords related to your products in Google.

A certified Software Certificate will help customers to trust your business.

If customers know they can trust your company then they are more likely to buy from you, not only that, but they will also be more likely to recommend your Online Shop to their friends.

So once you get your shop certified, you can then put a certified logo on your homepage, so customers know straight away that they can purchase with ease from your Online Shop.

These are just a few suggestions to get your marketing up and running, so have a browse through the options and use the ones you feel will best optimise the marketing for your Online Shop.

If your Shop is nearly ready to go live have a look at our Video on Testing your Online Shop.