What is the difference between a Theme and a Design template in Website Builder?

This article applies to Website Builder packages.

This article will help you to understand the difference between a Theme and a Design Template on your Website Builder website.

Themes and layout as two separate parts of the Website Builder creation process; but when put together, they are the building blocks of your website.

Design Template

Your template is the layout or blueprint of your site; it helps structure your website, giving you areas to place pictures and text, or things like navigation bars and other widgets. Your template should vary depending on the kind of page you are creating, but will share similar themes and patterns across your site. A layout for a gallery page will differ to the layout for your blog page, which in turn, will differ from your contact page; however, they will also have things in common, for example, the location of your navigation bar.


A theme dictates the look and style of your website.Your theme is made up of a range of things, such as font types and sizes, your colour scheme and other areas that affect the aesthetics of your site. Your theme helps to reflect your identity through your site, and helps to improve your customer's experience.

Simply put, the layout and themes are the same as decorating a room in your house. They layout is the walls and furniture, while the theme is your decoration.