What should I include in my About section?

This article will highlight the main items that should be included in an About Us section.

The About Us page is essential for any website as it explains who you are, what you do and why customers should use your services. It’s also an opportunity for you to connect with and impress prospective customers. Here are a few pointers on what to feature on this crucial page.

Company Description

Spend 2 or 3 sentences briefly explaining the kind of services you provide, where you’re based and how long you’ve been around for. You could also highlight what inspired you to start your venture, what keeps you motivated throughout your day-to-day work and maybe work in a funny story.

Your Customers

Think about who your ideal customer is and try to incorporate their main attributes or concerns into your description. For example, if you provide plumbing services, you could go for something like ‘We understand that plumbing can be a tricky subject for most people to understand that’s sadly flooded with cowboys. That’s why you can always expect a courteous service from our qualified experts.’


Having images of yourself and your employees can help establish yourself as a professional entity and reassure visitors that you’re not some amateur that’ll disappear with their money. Be sure to dress accordingly and make sure your photo is well-framed and well-lit.

If you’re not fond of showing your face though, you can always use an illustration or avatar instead. Either way, you’ll help break up the flow of information and encourage visitors to keep scrolling down your page.


Anyone can claim that they’re an expert in their field. If you’ve been working in your industry for 10+ years and have won awards for your work, shout out about it! That way, customers will immediately see why you’re #1.

If, however, you haven’t been around for long, why not include links to your blog posts or portfolio that shows your proficiency and expertise.

In short

Above all though, be honest, concise and sincere. If your company bio sounds like generic waffle that could be applied to any business, most people won’t remember you and probably won’t hang around for long.