Two domain extensions dominate the UK market. These are .co.uk and .com. And you probably know why: it’s because those two domain extensions are the ones people in the UK type in first when they’re looking for something.
However, there are loads of other domain extensions available too. And with ICANN’s forthcoming liberalisation of the domain market, we can expect to see a whole load more appearing in the next couple of years.
If you’ve never thought about registering other domain extensions before, it’s worth investigating. Sure, you might conclude that your website doesn’t need them. But equally, you might be able to use them to capture more traffic, or target specific markets.
So here are a few reasons you should consider other domain names:
It shows international customers that you’re serious
If you’re running an online shop which allows international customers to purchase from you, consider registering local versions of your domain name. For instance, if you expect the products you sell to be popular in Italy, you could consider registering yourdomain.it.
If you don’t want to register loads of country-specific domains, but do plan to offer your goods internationally, you could consider a .eu extension instead. This extension for the European Union could help identify your business as one which is happy to do business across Europe. Read the rest of this entry »