Eight social media hashtag mistakes and how to avoid them
Hashtags were initially introduced to Twitter to make it easy for users to find the content they were interested in. But they quickly become so popular that now they’re being...
Archive for the ‘Social Media’ Category
Eight steps to getting started with social media
As a small business owner, you need social media to develop your reputation and to grow your business. You need it to help you become part of the conversation on...
Eight super-effective ways to get more followers on Twitter when you have no budget
Twitter can be a powerful tool for any business, when used correctly. It helps to generate leads and sales, to increase brand awareness and to build strong relationships with prospects....
How to market your small business on LinkedIn
Despite what most people think, LinkedIn is not just for job searches. If you know how to take advantage of it, this popular networking platform can be an extremely powerful...
Big brand social media mistakes your small business can learn from
It’s easy to make mistakes on social media – it’s a very fast-paced business and a race to stay at the top of the news feeds. But big brands are...
Six mistakes in social media to avoid
Social media is the best vehicle for propelling your small business quickly and gaining momentum you can build on. But it’s not just about creating an account on Twitter or...
Beginner’s guide to hashtags and how to use them for your business
Did you know that tweets with hashtags generate twice as much engagement – which includes clicks, retweets, favourites and replies – compared to tweets without? Hashtags have become so popular...
Six simple ways to boost your business’s social media presence
So you’ve set up a social media account for your company but you’re struggling to get the followers. What to do? With millions of potential customers to reach on multiple...
Swift Six: 6 ways to engage influencers on Twitter
In this latest Swift Six I’ll be looking at how you can engage influencers on Twitter. Engaging with influencers is a great way to get them to talk about you...
How to add social media content curation to your marketing strategy (and why you should)
It’s no secret – social media is one of the best forms of marketing around for a small business. In fact, 90% of all marketers say their social media efforts...