Your guide to a successful online business!

Alexandra Gavril

Alexandra Gavril is a web copywriter or as she describes herself “a recovering journalist”. Since joining the 123-reg team, she has been covering subjects on our blog from search engine optimisation to choosing the perfect domain for your website.

Posts by Alexandra Gavril:

Future proofing your SEO: How to make sure you don’t get penalised by a future Google update


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With Google’s algorithm constantly changing, your website could be in jeopardy of getting penalised if you aren’t proactive in protecting your site. So instead of running scared, wondering if your site, and business, will be slammed like so many others in the past, we’ll explain how you can protect your site against a penalty so…

What regular tasks can small business owners automate?


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As a small business, you’re probably doing all sorts of tasks, from updating your social media accounts to dealing with customer questions and feedback. Wouldn’t it be great if you could automate a few of these tasks and save some time and energy? After all, why take an hour to perform a set of tasks…

How Google handles new gTLDs


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google new gtlds

There’s been much chatter about how Google would treat new generic top-level domains (gTLDs) like .guru, .xyz or .how. Will Google be looking at the end of a domain to give a few extra brownie points to a site? Or will it rank all of them the same? John Mueller, webmaster trends analyst at Google,…

How to write the best copy for each social media platform


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words social media

No one clicks on your links. No one comments on your posts or shares them. Why? There are a number of possible reasons, but the most likely is that your copy isn’t engaging enough to make your audience want to take action. Then again, using the same text, voice, tone, and length doesn’t fly across…

Should you ever work for free?


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work free

Starting your own small business or going freelance involves a lot of unglamorous beginnings: trying to build connections from scratch and doing work for free or for cheap in order to build your portfolio. And these are just a small part of the early journey. But when, if ever, is it OK to work for…

How long before you start getting SEO results?


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SEO results

If you’re just getting started with optimising your new website for search engines and are wondering how long it takes from start to finish to take your site to the top of search engine results, here’s the truth: There’s no finish. Search engine optimisation (SEO) is an ongoing process. This means that you need to…

A beginner’s guide to link reclamation


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link reclamation

Link building isn’t always about discovering new opportunities to get authority sites to link to you. Sometimes it’s about taking advantage of opportunities that already exist but haven’t been tapped into properly. That’s where link reclamation comes in. It’s the task of finding opportunities on the web where someone has already linked to you but…