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Alexandra Gavril

Alexandra Gavril is a web copywriter or as she describes herself “a recovering journalist”. Since joining the 123-reg team, she has been covering subjects on our blog from search engine optimisation to choosing the perfect domain for your website.

Posts by Alexandra Gavril:

11 common blogging mistakes (and how to fix them)

 
 

Whether you’re blogging for business or for pleasure, you’re going to mess things up. That’s totally fine – every blogger makes mistakes (including moi).  The trick is to identify these mistakes, learn from them and do better as you move forward. Let’s look at some of the most common mistakes that bloggers make, and quick…


How SEO can help your email marketing and vice versa

 
 

While many business owners think of email marketing and search engine optimisation (SEO) as two separate things, they can each work to enhance the other. The connection between the two is not obvious, considering email marketing can’t directly impact search engine ranking. But it can be used to further your SEO efforts, just as SEO…



Ten ways to get customers to promote your business for you

 
 

What if instead of paying hundreds or thousands of pounds to promote your business, your customers did it for you for free? What if they happily shared your content and their positive experience with you with every chance they got? Think about the impact something like that would have on your bottom line – less…


Seven ways to optimise web forms and get more leads

 
 

As a small business owner, you probably spend countless hours crafting persuasive content, optimising landing pages for search engines, and engaging with your social media following – all to entice potential customers to visit your website. So why drop the ball at the final stage of the lead generation funnel? Why focus so much on…





The 27 best marketing tools for your small business

 
 

You probably know by now that having a nicely designed website isn’t enough to get your business seen in 2017. So what will you do to get exposure and grow your small business this year? If you don’t have the budget to assemble a top-tier marketing team, you’ll need some great tools to take your…