Your guide to a successful online business!

Alexandra Gavril

Alexandra Gavril is a web copywriter or as she describes herself “a recovering journalist”. Since joining the 123-reg team, she has been covering subjects on our blog from search engine optimisation to choosing the perfect domain for your website.

Posts by Alexandra Gavril:

Beginner’s guide to building your first email list

email list

Here’s the deal: if you’re running an online business, no matter what you’re selling, you need a way to stay in touch with your prospects and customers. And since almost everyone has an email address, building an email list is one of the cheapest, most cost-effective ways to do that. Not quite sure what an email or…

How to choose the right template for your website


Have you ever stared hopelessly at a collection of template designs wondering, “How do I know which one to choose for my website?”. Do you feel like the more templates you look at, the more confused you get? It’s easy to drown in a sea of seemingly endless options, especially if you’re not exactly sure…

How to develop empathy in copywriting to build trust with customers

empathy feat

Building trust with customers through copywriting has less to do with words or grammar, and everything to do with empathy. That’s because we buy on emotion and justify with logic. So whether it’s through joy, excitement, sadness or frustration – writing copy that teases out emotions helps prime potential customers for your solution. Understanding your…

The 27 best marketing tools for your small business

marketing tools

You probably know by now that having a nicely designed website isn’t enough to get your business seen in 2016. So what will you do to get exposure and grow your small business this year? If you don’t have the budget to assemble a top-tier marketing team, you’ll need some great tools to take your…

I have a domain, now what?

Getting on the internet

So, you’ve registered your first domain name. Fantastic! Now you are one step closer to building your brand and promoting your skills or products and services online. Whether you’re a freelancer who wants to showcase your portfolio online or a small business looking to sell more on the web, getting your site live is not…

How to create a personal email address


With about 3.3 billion email accounts registered worldwide, if you have a popular name or surname like Harry, Jack, James or Thomas and want to include it in your Hotmail or Yahoo email address, the chances are you won’t find one that you can share with your friends without feeling embarrassed. While it can be hard to…