Are visitors fleeing from your website almost as soon as they arrive? If you’ve invested all of your precious time into creating a great website but most of the people who flock to your website leave quickly and without so much as having a peek at any other page, then you know you’ve got a
Alexandra Gavril is a web copywriter or as she describes herself “a recovering journalist”. Since joining the 123-reg team, she has been covering subjects on our blog from search engine optimisation to choosing the perfect domain for your website.
Posts by Alexandra Gavril:
Imagine that 99% of your visitors leave without completing a desired action like buying a product, downloading your whitepaper, signing up for a free trial or for your newsletter. Or that 68% of the visitors who add a product to their shopping cart abandon it without completing the purchase. These percentages aren’t made up. They’re
So many marketers are talking about the death of the sales funnel but I have to disagree. We are actually evolving from a traditional “company-centric” brand approach focused on funnels that end in transactions to a “customer first” content marketing approach that focuses on developing mutually beneficial relationships. In the digital age, the chances of customers
You are four times more likely to drive more sales from your current customers than from prospects. So why do so many businesses seem to be missing opportunities that are right in front of them? Why don’t they take advantage of customers who have already purchased from them and who have asked to hear from
Here’s the deal: if you’re running an online business, no matter what you’re selling, you need a way to stay in touch with your prospects and customers. And since almost everyone has an email address, building an email list is one of the cheapest, most cost-effective ways to do that. Not quite sure what an
2014 saw some major search engine optimisation (SEO) changes, with new Panda updates penalising poor quality content, the Pigeon update improving local search results, and the HTTPS/SSL update giving greater credibility to secure sites. As a small business owner, you need to keep up with these changes and determine how to adjust your SEO strategy
Even if social media and mobile marketing are becoming more attractive, email marketing is still the most popular and effective way to increase sales and grow your business. If you’re not yet taking advantage of it, here are a few reasons why email marketing is vital to business success. To make the most of it,
With the rise of social media marketing, your may be asking yourself: Is it still worth investing in email marketing? The short answer is YES. Sure, it may not be as sexy or trendy as social media, but it’s by far the most effective way to increase sales and grow your business. Plus, it’s cheap.
Each year Google updates its search algorithm hundreds of times. Most of these updates are minor but every few months, boom! – the search engine giant rolls out a major update that affects search results in a significant way. While analysing and worrying about Google algorithm changes may make sense for search engine optimisation (SEO)
As we near the end of 2014, here’s a look at what your marketing to-do list should include in the coming year so you know what your priorities need to be. The focus in 2015 will be on: Testing and optimising in order to create a better customer experience Providing users with relevant and useful