Your guide to a successful online business!

Alexandra Gavril

Alexandra Gavril is a web copywriter or as she describes herself “a recovering journalist”. Since joining the 123-reg team, she has been covering subjects on our blog from search engine optimisation to choosing the perfect domain for your website.

Posts by Alexandra Gavril:

How to hire an SEO consultant

 
 

“If a tree falls in a forest and no one is around to hear it, does it make a sound?” This age-old adage couldn’t be more fitting for the world of online marketing today, where every business out there is competing for the top spots in the search engine results. We all know that proper…


How long before you start getting SEO results?

 
 

If you’re just getting started with optimising your new website for search engines and are wondering how long it takes from start to finish to take your site to the top of search engine results, here’s the truth: There’s no finish. Search engine optimisation (SEO) is an ongoing process. This means that you need to…


The simple guide to getting started with A/B testing

 
 

Should your call to action (CTA) say “Find out more” or “Click here for more info”? If you run a sale, will “20% discount” result in more sales than “20% off”? Would you receive more enquiries from prospects if you were to reduce the number of fields in your contact form? The only way to…


Why isn’t my new online business getting any customers?

 
 

The top two complains after starting a new website? Why am I not getting traffic? and Why am I not making any sales? We’ve heard them a million times. As an enthusiastic small business owner, you launch your site online and expect this to happen: Source But then it doesn’t. Traffic doesn’t materialise. What then?…


How can my small business get found on Google?

 
 

Build it and they will come, right? Anyone who owns a website knows that’s rarely the case. Every day millions of people run searches on Google to find businesses just like yours. So what can you do to ensure that your website will be found by potential customers? It’s not easy. We use Google to…





Six ways to market your small business on less than £100 a month

 
 

For big brands with massive advertising budgets, £100 is just a drop in their monthly marketing budget. But for small business owners, every pound counts. What’s more, any investment needs to pay off in immediate marketing return on investment (ROI). So can a small business owner successfully market their business online with as little as…


How your small business can use reviews to improve local SEO

 
 

Did you know that 90% of customers’ buying decisions are influenced by online reviews? If you don’t already have a strategy in place for acquiring reviews and managing your online reputation, now’s the time to get started. Why? Because online reviews have a great impact on: Your rankings in local search engines Which search results…