Your guide to a successful online business!

Alexandra Gavril

Alexandra Gavril is a web copywriter or as she describes herself “a recovering journalist”. Since joining the 123-reg team, she has been covering subjects on our blog from search engine optimisation to choosing the perfect domain for your website.

Posts by Alexandra Gavril:


A beginner’s guide to retargeting

 

Share this post

 
retargeting_feat_2

Imagine that 99% of your visitors leave without completing a desired action like buying a product, downloading your whitepaper, signing up for a free trial or for your newsletter. Or that 68% of the visitors who add a product to their shopping cart abandon it without completing the purchase. These percentages aren’t made up. They’re


Content marketing funnel: Six essential steps to customer acquisition

 

Share this post

 
content_funnel_feat_2

So many marketers are talking about the death of the sales funnel but I have to disagree. We are actually evolving from a traditional “company-centric” brand approach focused on funnels that end in transactions to a “customer first” content marketing approach that focuses on developing mutually beneficial relationships. In the digital age, the chances of customers


How to write a powerful upselling email

 

Share this post

 
upsell_email_feat

You are four times more likely to drive more sales from your current customers than from prospects. So why do so many businesses seem to be missing opportunities that are right in front of them? Why don’t they take advantage of customers who have already purchased from them and who have asked to hear from


Six solid strategies on how to build your email list

 

Share this post

 
email list

Here’s the deal: if you’re running an online business, no matter what you’re selling, you need a way to stay in touch with your prospects and customers. And since almost everyone has an email address, building an email list is one of the cheapest, most cost-effective ways to do that. Not quite sure what an


Six SEO changes small business owners need to be aware of in 2015

 

Share this post

 
seo_changes_feat

2014 saw some major search engine optimisation (SEO) changes, with new Panda updates penalising poor quality content, the Pigeon update improving local search results, and the HTTPS/SSL update giving greater credibility to secure sites. As a small business owner, you need to keep up with these changes and determine how to adjust your SEO strategy




2014 Google updates: What were the major updates in SEO?

 

Share this post

 
seo-2014_feat

Each year Google updates its search algorithm hundreds of times. Most of these updates are minor but every few months, boom! – the search engine giant rolls out a major update that affects search results in a significant way. While analysing and worrying about Google algorithm changes may make sense for search engine optimisation (SEO)