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Alexandra Gavril

Alexandra Gavril is a web copywriter or as she describes herself “a recovering journalist”. Since joining the 123-reg team, she has been covering subjects on our blog from search engine optimisation to choosing the perfect domain for your website.

Posts by Alexandra Gavril:

The real-time Penguin algorithm is finally here!


It’s official. After a nearly two-year wait, Google has finally launched the long-anticipated Penguin update. This is the fourth major release and most likely the last of this type, as Google now says Penguin is a real-time signal processed within its core search algorithm. What does this mean for site owners? Read on to find…

Eight quick SEO techniques that you can use right now

seo techniques

People who succeed with search engine optimisation (SEO) do two things very well: Firstly, they identify and implement the key SEO techniques that will pay off big down the road. Secondly, they know that SEO doesn’t always have to be difficult and time-consuming. Sometimes it’s the quick, little things that can turn the needle when…

The beginner’s guide to Snapchat for small businesses


Even if you’ve invested lots of time and resources into building a reputation on Facebook, Twitter, or Instagram, you may be missing out on one of the fastest growing platforms available. If you’re not familiar with Snapchat, perhaps it’s time to get acquainted. A few years ago, Snapchat was simply a way to share short-lived…

Getting backlinks the right way in 2016

link building 2016

You already know that backlinks, along with content, are the top two most important ranking factors that Google’s algorithm takes into account when calculating a website’s position on a search engine results page (SERP). This means that getting high quality backlinks is still one of the top ways to move your site to the top…

Six mistakes in social media to avoid

social media mistakes

Social media is the best vehicle for propelling your small business quickly and gaining momentum you can build on. But it’s not just about creating an account on Twitter or Facebook. You need to invest time and resources to get your audience engaged and interested in what you have to say. In other words, you…

SEO considerations when redesigning a website

seo website redesign

So you’ve decided to do a website redesign to give it a more modern look and to provide a better experience to your visitors. That’s awesome –  Google loves great experiences and rewards sites that put in the effort. But did you also put together a search engine optimisation (SEO) transition plan to minimise the…

Why and how to do a social media health check

sm health check

A social media health check is a key part of creating a strong social media strategy and growing your presence. Unfortunately, this often gets pushed under the rug as there are always more important things to take care of. But here’s the thing: if you don’t examine your data how can you really know what…