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Alexandra Gavril

Alexandra Gavril is a web copywriter or as she describes herself “a recovering journalist”. Since joining the 123-reg team, she has been covering subjects on our blog from search engine optimisation to choosing the perfect domain for your website.

Posts by Alexandra Gavril:

How to develop empathy in copywriting to build trust with customers

empathy feat

Building trust with customers through copywriting has less to do with words or grammar, and everything to do with empathy. That’s because we buy on emotion and justify with logic. So whether it’s through joy, excitement, sadness or frustration – writing copy that teases out emotions helps prime potential customers for your solution. Understanding your…

The 27 best marketing tools for your small business

marketing tools

You probably know by now that having a nicely designed website isn’t enough to get your business seen in 2016. So what will you do to get exposure and grow your small business this year? If you don’t have the budget to assemble a top-tier marketing team, you’ll need some great tools to take your…

How can my small business get found on Google?

google feat

Build it and they will come, right? Anyone who owns a website knows that’s rarely the case. Every day millions of people run searches on Google to find businesses just like yours. So what can you do to ensure that your website will be found by potential customers? It’s not easy. We use Google to…

Why keywords are still important in 2016

keywords 2016

In the early days of search engine optimisation (SEO), keywords and keyword density were hot topics. You could stuff your website with keywords and meta tags, and it would rank well in the search results. Since search engines were still in their infancy, it was relatively easily to trick them. That made keyword stuffing a…