So you’ve launched your business online and opened the doors to customers on the web. You’ve optimised your website for search engines so your audience can find you easier online when they search for keywords related to your business. You’ve also set up AdWords and invested money into ad campaigns on Google to attract more visitors
Alexandra Gavril is a web copywriter or as she describes herself “a recovering journalist”. Since joining the 123-reg team, she has been covering subjects on our blog from search engine optimisation to choosing the perfect domain for your website.
Posts by Alexandra Gavril:
There’s no way around it. Blogging has a well-earned place in digital marketing strategy, whether you’re a startup, an established business or a freelancer. It’s one of the most effective ways to grab the attention of potential customers and to build credibility for your brand. In fact, businesses that blog see 126% more growth per
Social media is an important factor for business success. But gaining a large, relevant audience and making an impact on social media as a small business can be tricky. Many are still struggling to digest what social media can do for their business, as well as how to develop an effective strategy that adapts to
There’s no question that getting a new site live and into the search index is a daunting task. And what if you don’t know the search engine optimisation (SEO) tips and tricks that will get your site to the top? Not understanding the best SEO practices can leave your site in the dark which means
Everyone wants a link from a high authority site like the New York Times or the Drum. But if you’re a local business, are you sure that that’s more valuable than a local link? Think about it. If you’re looking to build local relevance, it’s those lower authority local sites that you should be targeting.
Businesses have been creating videos for years, in the form of ads on TV. However, few of them use video on their own websites. Instead, they prefer using text to generate sales. If you’re one of these businesses, it may be time to reconsider your video marketing strategy. Here are a few facts and stats
A good business is a social business. There’s no point in having a nicely dressed up website if it’s completely antisocial and just sitting in a remote corner of the web. If there’s something missing that can limit your site’s appeal and effectiveness, that’s social media integration. Social media has revolutionised the way people find,
Searching for free images for your website, blog or email newsletter can be time consuming. It seems like every time you search for a free image you keep running into cheesy pictures of people holding hands. The good news is there are plenty of sites that offer great images at little or no cost to
Blogging is awesome. It can help you attract new visitors, showcase your expertise and increase brand awareness. But what if you hate writing or don’t feel you have enough to say to create your own blog? What if you don’t feel confident to write? Or what if you just don’t have the time to commit