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Alexandra Gavril

Alexandra Gavril is a web copywriter or as she describes herself “a recovering journalist”. Since joining the 123-reg team, she has been covering subjects on our blog from search engine optimisation to choosing the perfect domain for your website.

Posts by Alexandra Gavril:

How to market your small business on LinkedIn

 
 

Despite what most people think, LinkedIn is not just for job searches. If you know how to take advantage of it, this popular networking platform can be an extremely powerful tool to build and promote your small business. Just consider these stats: LinkedIn has 467 million users 44% of them earn more than £55K in…


Seven viable business ideas for stay-at-home parents

 
 

These days, stay-at-home parents can have it all: the freedom to nurture kids at home and the flexibility to build a successful business online, right from their living room. So whatever skills, interests or passions you have, now it’s easier and quicker than ever to start an online business without spending lots of time and…



Why buyer personas are important and how to create yours

 
 

Marketing isn’t a guessing game. The only way to create content and promotional messaging that truly engages your target audience is by defining your buyer personas first. What’s a buyer persona, you ask? In simple words, it’s a profile that represents your ideal customer. Only when you know who that is, can you tailor your…


Six mistakes in social media to avoid

 
 

Social media is the best vehicle for propelling your small business quickly and gaining momentum you can build on. But it’s not just about creating an account on Twitter or Facebook. You need to invest time and resources to get your audience engaged and interested in what you have to say. In other words, you…


Five quick tactics for promoting a new business website

 
 

Whether you’re creating a new website or redesigning an existing one for your business, you probably want to let the world know about it the moment it goes live. But how do you do that exactly? And where do you start? If you have little to no experience with site promotion, you’re likely reaching for…




A beginner’s guide to keyword research

 
 

Keyword research. So many site owners skip it thinking it’s no longer necessary. Because, hey, every article and resource out there tells you that you should be writing for users, not search engines. So, why bother, right? Wrong. Sure, writing content that answers your audience’s questions is critical to your success online. But if you…


10+ tools to make you a better writer

 
 

Writing blog posts, copy for your website, sales pages, tweets – it’s all hard. Words are hard. It takes practice to reach that point where you can string words together in a way that makes sense, sounds good, and makes readers feel something. But here’s the thing: every small business owner, regardless of skills or…