Your guide to a successful online business!

Alexandra Gavril

Alexandra Gavril is a web copywriter or as she describes herself “a recovering journalist”. Since joining the 123-reg team, she has been covering subjects on our blog from search engine optimisation to choosing the perfect domain for your website.

Posts by Alexandra Gavril:

Why and how to do a social media health check

sm health check

A social media health check is a key part of creating a strong social media strategy and growing your presence. Unfortunately, this often gets pushed under the rug as there are always more important things to take care of. But here’s the thing: if you don’t examine your data how can you really know what…

Should you ever work for free?

work free

Starting your own small business or going freelance involves a lot of unglamorous beginnings: trying to build connections from scratch and doing work for free or for cheap in order to build your portfolio. And these are just a small part of the early journey. But when, if ever, is it OK to work for…

Why you should delete email subscribers


You can have an amazingly designed email newsletter that’s also optimised for mobile, you can A/B test your subject lines and experiment with different calls to actions… but the long and short of it is this: if your mailing list is not maintained correctly, your campaigns may never make it to the inbox to get…

A beginner’s guide to Google Shopping Ads


Your success as a business rides on your ability to attract new customers at an acceptable cost. Google’s Product Listing Ads (PLAs) are one of the top traffic sources that can give your small business a competitive edge. That’s because they enable you to promote your products and services at the moment potential customers are…

Six ways your small business can do content marketing


In this day and age, small businesses can compete on almost every level with big brands. That includes content marketing. Regardless of the size of a business, the goal remains the same: to use great content to attract qualified customers. But while the basic concept behind content marketing is quite easy to grasp, achieving the…

How long before you start getting SEO results?

SEO results

If you’re just getting started with optimising your new website for search engines and are wondering how long it takes from start to finish to take your site to the top of search engine results, here’s the truth: There’s no finish. Search engine optimisation (SEO) is an ongoing process. This means that you need to…

Your quick guide to online reputation management

reputation feat

When your potential customers are searching for your business online, what do they see? Is a hate site the number two listing on Google for your business name? Or is a bad review from a customer telling the story of how you do(n’t do) business? We can only imagine how unsettling it can be to…

How to outsource web design in the right way


One of the most frustrating things about running a small business is knowing just how important it is to have a nicely designed website yet also how little there is to spend on it. Maybe you’ve tried working on it yourself but realised you don’t have the proper design skills or the time to tackle…