Your guide to a successful online business!

Alexandra Gavril

Alexandra Gavril is a web copywriter or as she describes herself “a recovering journalist”. Since joining the 123-reg team, she has been covering subjects on our blog from search engine optimisation to choosing the perfect domain for your website.

Posts by Alexandra Gavril:

Time-saving social media tips for small businesses

time saving tips sm

No matter what business you’re in, you can’t afford to not have a social media presence. But while it’s must-have strategy, it can quickly become a time-sink. If you’re a solopreneur or a small business, you’re probably too busy to afford this wasted time. On top of running your business, adding being active on social…

Beginner’s guide to building your first email list

email list

Here’s the deal: if you’re running an online business, no matter what you’re selling, you need a way to stay in touch with your prospects and customers. And since almost everyone has an email address, building an email list is one of the cheapest, most cost-effective ways to do that. Not quite sure what an email or…

How to choose the right template for your website


Have you ever stared hopelessly at a collection of template designs wondering, “How do I know which one to choose for my website?”. Do you feel like the more templates you look at, the more confused you get? It’s easy to drown in a sea of seemingly endless options, especially if you’re not exactly sure…

How to develop empathy in copywriting to build trust with customers

empathy feat

Building trust with customers through copywriting has less to do with words or grammar, and everything to do with empathy. That’s because we buy on emotion and justify with logic. So whether it’s through joy, excitement, sadness or frustration – writing copy that teases out emotions helps prime potential customers for your solution. Understanding your…