Your guide to a successful online business!

Alexandra Gavril

Alexandra Gavril is a web copywriter or as she describes herself “a recovering journalist”. Since joining the 123-reg team, she has been covering subjects on our blog from search engine optimisation to choosing the perfect domain for your website.

Posts by Alexandra Gavril:

Why (and how) to schedule your social media posts

schedule social media

Do you struggle to get all your social media tasks done every day? When you invest time and effort into getting your small business known, into creating content, marketing and selling products, managing orders and providing customer support, you quickly run out of time. This usually puts engaging with your audience on social media on…

How to speed up your WordPress site

wordpress speed feat

We’ve all experienced it. You want to visit a website and it takes forever to load. But what if it’s your website? According to surveys done by Akamai and, nearly half of web users expect a site to load in two seconds or less, and they tend to abandon a site that isn’t loaded within three seconds.…

How to use Periscope to market your small business

periscope business

If you’re looking for a better, more personal way to connect with customers, Periscope is the answer. It’s one of the newer and increasingly talked about social technologies that lets anyone broadcast video for free. This gives small businesses an easy, quick and affordable way to be more accessible to customers and to create more…

RankBrain, Google’s third most important ranking factor


Google recently announced that they were adding another layer to their already complicated ranking algorithm. It’s called RankBrain and it’s a new artificial intelligence that processes a “very large fraction” of searches each day. This new system, first reported by Bloomberg, has been implemented to help Google better understand the huge amount of queries that…

15 top social media resources for your small business

social media resources feat

When building a social media strategy for your small business, it helps to learn from what experts and other people in your industry are saying and doing. The best thing you can do it to take advice from others that have found success when using social media. Whether it’s gaining more followers and fans, increasing…

Local SEO ranking factors in 2015

ranking factors 2015 feat

Local search engine optimisation (SEO) is a highly targeted, niche strategy that every business can and should be thinking about. Why? Because it’s becoming more valuable and more popular, something that is driven by the rise of smartphone usage and better connectivity while out and about. In late 2014, mobile traffic surpassed desktop traffic for…

How to drive traffic from social media to your online shop

social media online shop feat

If you sell products online, you’re probably aware of the increasingly important role that social media plays in boosting brand awareness and customer acquisition. With 93% of customers turning to social media to help make buying decisions and 90% of them saying that they trust product recommendations from their peers – avoiding social media isn’t…