Your guide to a successful online business!

Alexandra Gavril

Alexandra Gavril is a web copywriter or as she describes herself “a recovering journalist”. Since joining the 123-reg team, she has been covering subjects on our blog from search engine optimisation to choosing the perfect domain for your website.

Posts by Alexandra Gavril:

15 free social media plugins for WordPress to turn your site into a social butterfly


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social butterfly

A good business is a social business. There’s no point in having a nicely dressed up website if it’s completely antisocial and just sitting in a remote corner of the web. If there’s something missing that can limit your site’s appeal and effectiveness, that’s social media integration. Social media has revolutionised the way people find,

Six traffic-boosting alternatives to blogging


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Blogging is awesome. It can help you attract new visitors, showcase your expertise and increase brand awareness. But what if you hate writing or don’t feel you have enough to say to create your own blog? What if you don’t feel confident to write? Or what if you just don’t have the time to commit

A beginner’s guide to retargeting


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Imagine that 99% of your visitors leave without completing a desired action like buying a product, downloading your whitepaper, signing up for a free trial or for your newsletter. Or that 68% of the visitors who add a product to their shopping cart abandon it without completing the purchase. These percentages aren’t made up. They’re

Content marketing funnel: Six essential steps to customer acquisition


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So many marketers are talking about the death of the sales funnel but I have to disagree. We are actually evolving from a traditional “company-centric” brand approach focused on funnels that end in transactions to a “customer first” content marketing approach that focuses on developing mutually beneficial relationships. In the digital age, the chances of customers

How to write a powerful upselling email


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You are four times more likely to drive more sales from your current customers than from prospects. So why do so many businesses seem to be missing opportunities that are right in front of them? Why don’t they take advantage of customers who have already purchased from them and who have asked to hear from

Six solid strategies on how to build your email list


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email list

Here’s the deal: if you’re running an online business, no matter what you’re selling, you need a way to stay in touch with your prospects and customers. And since almost everyone has an email address, building an email list is one of the cheapest, most cost-effective ways to do that. Not quite sure what an

Six SEO changes small business owners need to be aware of in 2015


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2014 saw some major search engine optimisation (SEO) changes, with new Panda updates penalising poor quality content, the Pigeon update improving local search results, and the HTTPS/SSL update giving greater credibility to secure sites. As a small business owner, you need to keep up with these changes and determine how to adjust your SEO strategy