Your guide to a successful online business!

Alexandra Gavril

Alexandra Gavril is a web copywriter or as she describes herself “a recovering journalist”. Since joining the 123-reg team, she has been covering subjects on our blog from search engine optimisation to choosing the perfect domain for your website.

Posts by Alexandra Gavril:


The beginner’s guide to Webmaster Tools

 

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You may have a beautifully designed website filled with loads of useful content, but how do you know that it’s in tip-top shape? How do you know if in fact it doesn’t have tens of 404 not found errors (a result of broken or dead links) that your visitors keep landing on or if tens…


A beginner’s guide to keyword research

 

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If you want to help search engines better understand what your site is about and increase the chances of your site showing up in the search results when users are looking for your business, keyword research is a big part of it. Only by understanding the terminology your potential customers are using to find you…


Five tips to boost your social media optimisation

 

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You’re probably familiar with search engine optimisation (SEO), but what about social media optimisation (SMO)? While it’s not as popular as SEO, SMO is about using social channels like Facebook, Twitter, Reddit and blogs to increase brand awareness. It’s about creating and sharing content that’s tailored to your audience. It’s about engaging and entertaining your…



How to optimise a landing page for search engines

 

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Landing page optimisation is big business, and not just for successful pay-per-click (PPC) campaigns but also for longer term projects that generate leads and sales. So if your landing pages aren’t doing a good job at turning visitors into paying customers and you don’t know how to fix the problem, read on. In this post we’ll…


A short guide to social media etiquette for business

 

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Social media platforms are fantastic tools for any business looking to engage with their audience. When used right, it can lead to increased exposure for your brand and greater customer service. However, a social faux pas can destroy your reputation and alienate the people you most want to reach. Maintaining proper etiquette on each social…



A beginner’s guide to blogging for business

 

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There’s no way around it. Blogging has a well-earned place in digital marketing strategy, whether you’re a startup, an established business or a freelancer. It’s one of the most effective ways to grab the attention of potential customers and to build credibility for your brand. In fact, businesses that blog see 126% more growth per…