Your guide to a successful online business!

Alexandra Gavril

Alexandra Gavril is a web copywriter or as she describes herself “a recovering journalist”. Since joining the 123-reg team, she has been covering subjects on our blog from search engine optimisation to choosing the perfect domain for your website.

Posts by Alexandra Gavril:




The beginner’s guide to Pinterest for small businesses

 
 
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When considering which social media channels to use to engage with customers and promote a business, Facebook and Twitter are usually the go-to choices. But platforms like Pinterest may be a worthwhile addition to your marketing mix. While it’s been described as a “guide for brides, cooking and fashion lovers”, Pinterest has evolved into a…


7 simple yet vital SEO first steps for a new website

 
 
Steps Image by Håkan Dahlström/ Flickr.com

There’s no question that getting a new site live and into the search index is a daunting task. And what if you don’t know the search engine optimisation (SEO) tips and tricks that will get your site to the top? Not understanding the best SEO practices can leave your site in the dark which means…


How to use seasonal web design to spruce up your site

 
 
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If you run a business, the weeks leading up to the holidays present a don’t-miss opportunity to skyrocket your sales. With a growing number of online shoppers looking for deals and gifts, simply having a website is not enough if you want to compete against other businesses vying for those sales. While promotional discounts and…


Your complete guide to backlinks

 
 
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A few years back… Keyword stuffing was an optimisation technique that would help in ranking higher. Now it can get you penalised. Pages with automatically generated content still ranked while today they’re getting penalised for low quality. Adding spammy links to forum comments and exchanging links would increase your rankings. Now, it’s natural backlinks from…


What small businesses can learn from this year’s SearchLove

 
 
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There are many excellent conferences in the world of digital marketing, but SearchLove stands out every year because it brings together some of the most knowledgeable speakers from the UK and abroad who cover ground-breaking topics. This year’s line-up included names like Moz’s Rand Fishkin, Wordstream’s founder Larry Kim and Distilled’s Will Critchlow, plus other…


How to use Facebook 360 photos to promote your business

 
 
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It’s no news that adding a photo to a Facebook post can make it stand out. In fact, photo posts get more engagement than links, videos or text-based updates, accounting for 93% of the most engaging posts on Facebook. So if photos get so much engagement, imagine what you can achieve with 360 photos like…


How (and why) to use Twitter lists to grow your business

 
 
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If you’re using Twitter but not Twitter lists, you’re missing out on a fantastic tool to monitor interesting conversations, spy on your competitors, cultivate new connections, and interact with the right people – all without wasting time sifting through feeds. In this post we’ll walk you through what a Twitter list is, how you can…