Your guide to a successful online business!

Alexandra Gavril

Alexandra Gavril is a web copywriter or as she describes herself “a recovering journalist”. Since joining the 123-reg team, she has been covering subjects on our blog from search engine optimisation to choosing the perfect domain for your website.

Posts by Alexandra Gavril:

How your small business can use reviews to improve local SEO

 
 

Did you know that 90% of customers’ buying decisions are influenced by online reviews? If you don’t already have a strategy in place for acquiring reviews and managing your online reputation, now’s the time to get started. Why? Because online reviews have a great impact on: Your rankings in local search engines Which search results…



A beginner’s guide to domains and how they work

 
 

While everyone knows that different sites have different names, not everyone knows where these domains come from, or who’s in control. If you’ve ever wondered, this post is for you. Here is a walk through the world of domain names where we explain everything you want to know, from what they are and where they…


Best uses of social media in 2016

 
 

It’s easy to get tunnel vision as a small business owner. You have lots of goals to achieve, and only so many hours in the day to get there. So you use social media like many businesses do: to share a few updates and to respond to comments from fans and followers. But if you…


What to expect from SEO in 2017

 
 

Search engine optimisation (SEO) continues to survive and thrive, despite being proclaimed dead over and over again in the past decade, and despite a countless number of algorithm updates. It’s safe to say that in 2017 SEO is not only here to stay, but it’s also evolving in an exciting direction. From optimising content for conversational…


How to increase conversions by driving urgency

 
 

Today, with the convenience of online shopping, people can afford to take more time to research their options before finally buying a product. This makes urgency even more relevant as a strategy to increase sales and grow revenue. Urgency causes people to act quickly. It forces them to come to a faster decision about a…


How to effectively integrate SEO into your business and marketing

 
 

Search engine optimisation (SEO), content marketing, social media and public relations (PR) have previously been treated as separate compartments. The different departments, agencies or consultants would rarely collaborate which lead to many missed opportunities. But the times, they are a-changin’. And so is the way you’re doing business online. It doesn’t matter if you run…