Your guide to a successful online business!

Alexandra Gavril

Alexandra Gavril is a web copywriter or as she describes herself “a recovering journalist”. Since joining the 123-reg team, she has been covering subjects on our blog from search engine optimisation to choosing the perfect domain for your website.

Posts by Alexandra Gavril:

Six small business roadblocks and how to avoid them


Thinking of starting a new business? Make sure you’re prepared as there are numerous problems and roadblocks that can obstruct your route to success. From lack of time and money to getting your site online with no technical skills, there are many barriers to small business success. Here are the top six challenges that small…

The impact of user experience on Google ranking

seo ux

It’s no longer enough to have a website live and online. And it’s no longer enough to optimise it for search engines. Sure, you have to make it easy for your potential customers to find you online, but once they land on your site you need to provide them with an experience that is responsive,…

How to use images on social media to improve engagement

social media images opt

Today visual content is the most engaging form of content online. And it’s no surprise considering that we’re visual creatures and that our brains process images 60,000 times faster than text. While we retain only 20% of what we read, we remember 80% of what we see. When it comes to social media, this means…

How to optimise your site for Google’s new local pack change

local pack google feat

Local SEO has seen another huge shake-up since Google released the Pigeon local algorithm last year. On Thursday, August 6th, Google updated the local search results, switching from the 7-pack local listings to 3-pack listings. This means that instead of showing seven businesses in the pack and in the map, it’s now showing only three…

Six mistakes in social media to avoid

social media mistakes

Social media is the best vehicle for propelling your small business quickly and gaining momentum you can build on. But it’s not just about creating an account on Twitter or Facebook. You need to invest time and resources to get your audience engaged and interested in what you have to say. In other words, you…

An introduction to monitoring online marketing results

monitoring online marketing

You may have a nicely designed website that you’ve tried to promote through social media and paid advertising. You’ve probably also done a bit of search engine optimisation (SEO) to help more people find you online. But when it’s time to ask yourself if your online marketing is getting results, do you know the real…

How to optimise images for search engines

images seo

You’re already optimising your site for search engines. You’re researching keywords and optimising everything from meta description to copy. (If you’re not doing these things, then check out our guide on vital SEO first steps for a new website). But what about images? Are you putting in the work to ensure that search engines can…