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Alexandra Gavril

Alexandra Gavril is a web copywriter or as she describes herself “a recovering journalist”. Since joining the 123-reg team, she has been covering subjects on our blog from search engine optimisation to choosing the perfect domain for your website.

Posts by Alexandra Gavril:

Your quick guide to online reputation management

 
 

When your potential customers are searching for your business online, what do they see? Is a hate site the number two listing on Google for your business name? Or is a bad review from a customer telling the story of how you do(n’t do) business? We can only imagine how unsettling it can be to…



How to market to millennials

 
 

Millennials are a demographic that every business out there wants to charm. But the trick in earning their loyalty involves getting their attention, and keeping it too. This is no easy task considering this group doesn’t respond to traditional advertising or marketing tactics like previous generations. So, how do you market to millennials and create…


A beginner’s guide to email analytics

 
 

For email marketing to convert – whether that’s getting more people to read your blog posts, signing up for a live demo, buying a product or service, or contacting you – it has to be done right. And beyond that, it needs to be properly measured. As a small business owner, you probably wear lots…


How to outsource web design in the right way

 
 

One of the most frustrating things about running a small business is knowing just how important it is to have a nicely designed website yet also how little there is to spend on it. Maybe you’ve tried working on it yourself but realised you don’t have the proper design skills or the time to tackle…


How long before you start getting SEO results?

 
 

If you’re just getting started with optimising your new website for search engines and are wondering how long it takes from start to finish to take your site to the top of search engine results, here’s the truth: There’s no finish. Search engine optimisation (SEO) is an ongoing process. This means that you need to…



Using social media advertising to generate leads

 
 

When you think about generating leads, social media probably isn’t the first thing that comes to mind. After all, no one really buys a product because of a tweet, right? Wrong! Social media isn’t just an effective tool to grow brand awareness and a social media following. When done right, and when you’re also willing…


Why (and how to) start blogging on Medium to get more leads

 
 

As a small business owner, you probably know how effective blogging can be at reaching prospects, growing traffic and building visibility online. But most business blogs take months, if not years to become successful. And it takes hard work. You have to constantly publish new content, optimise it for search engines, and then promote it…


Does your small business need a newsletter?

 
 

For some small businesses newsletters are a big question mark. Are they worth the effort? Can they really help you grow your business? Granted, email newsletters can be a huge time suck for busy small business owners. But that’s no reason why you shouldn’t use them to keep in touch and build relationships with your…