Your guide to a successful online business!

Alexandra Gavril

Alexandra Gavril is a web copywriter or as she describes herself “a recovering journalist”. Since joining the 123-reg team, she has been covering subjects on our blog from search engine optimisation to choosing the perfect domain for your website.

Posts by Alexandra Gavril:



Why keywords are still important in 2016

 
 
keywords 2016

In the early days of search engine optimisation (SEO), keywords and keyword density were hot topics. You could stuff your website with keywords and meta tags, and it would rank well in the search results. Since search engines were still in their infancy, it was relatively easily to trick them. That made keyword stuffing a…


What will social media in 2016 mean for your small business?

 
 
social media 2016

2015 has produced some staggering numbers when it comes to social media. Facebook reported a billion users a day, Pinterest generated over 60 million buyable pins, Instagram reached 400 million users and Twitter still sees over 100 million users login daily. Social media is evolving rapidly so if you want to stay ahead, you should…




How your small business can handle social media complaints

 
 
sm complaints

More consumers are turning to social media channels like Facebook and Twitter to voice their complaints than ever before, revealed a study by customer contact outsourcer Echo Managed Services. According to the study, 18% of people now go on social media channels before any other channel to share negative feedback about their experiences. The same…


How to make your organic listing stand out in the SERPs

 
 
serps featured

Getting listed on the first page of Google is an incredible accomplishment. But if you’re relying on Google to figure out what to share in their search engine results pages (SERPs) snippet, you’re missing out on a fantastic opportunity to attract more traffic to your site. Here’s the thing: while getting your site onto the…


How your small business can use reviews to improve local SEO

 
 
reviews local seo

Did you know that 90% of customers’ buying decisions are influenced by online reviews? If you don’t already have a strategy in place for acquiring reviews and managing your online reputation, now’s the time to get started. Why? Because online reviews have a great impact on: Your rankings in local search engines Which search results…


2015 Google updates: What were the major updates in SEO?

 
 
google updates 2015

While you may be on alert for changes in Google’s algorithms, you might have missed a few over the year. With Google frequently updating its algorithms and your busy workload, sometimes critical updates can get lost. To make sure you’re up to date on the latest major changes in SEO, we’ve put together a useful…