A guide to online copywriting when you aren’t selling anything
For some odd reason, people seem to think that if you’re not selling anything, and you’re only asking people to donate, volunteer or even subscribe to your blog, you don’t...
Archive for the ‘Online marketing’ Category
Your quick guide to online reputation management
When your potential customers are searching for your business online, what do they see? Is a hate site the number two listing on Google for your business name? Or is...
How to market to millennials
Millennials are a demographic that every business out there wants to charm. But the trick in earning their loyalty involves getting their attention, and keeping it too. This is no...
Why user experience testing matters for your business
Picture the scene – you’re sat at your computer, you know exactly what you want to buy – you even have your credit card out ready to make the purchase....
How to add social media content curation to your marketing strategy (and why you should)
It’s no secret – social media is one of the best forms of marketing around for a small business. In fact, 90% of all marketers say their social media efforts...
Why (and how to) start blogging on Medium to get more leads
As a small business owner, you probably know how effective blogging can be at reaching prospects, growing traffic and building visibility online. But most business blogs take months, if not...
Learn how this new business attracts the customers it needs
Anyone who opens a new business will face plenty of challenges, but one of the biggest is actually getting customers through the door. It doesn’t matter how good you are...
How to drive more traffic to your blog
If you’ve ever tried to start up a blog, you’ll know how daunting it can be if you don’t already have an established audience to write for. Most new bloggers...
How to get your website seen by the people who matter
One of the biggest challenges website owners face is attracting the right traffic. But what does the “right traffic” mean? For many it comes down to visitors who have the...
Which social media platform should my business be on?
Social media is part of everyday life – Twitter hacks become major news stories, and video bloggers top the bestseller charts. Despite this, it is still often hard to know...